Among the many factors that affect website rankings, user experience is an important factor that affects website rankings, and its proportion will become higher and higher. Because search engines serve visitors, they need to provide high-quality content to visiting users, so that such search engines will be popular with everyone. Search engines believe that high-quality content is content that users like, so how does it determine which content users like? I think there are several factors:
1. IP number. Website traffic is an important factor in measuring the value of a website. The more people visit, the more valuable the website is. On the contrary, no matter how good the content of a website is, if no one visits it or very few people visit it, search engines will indirectly think that users do not like this site, and thus give this site a relatively low weight. Therefore, you must first let users find you through some optimization and promotion methods. This is the prerequisite for enhancing user experience.
2. Number of pv. That is, the number of pages that users visit on the website. In the case of the same IP, the higher the pv, the more valuable content the website has.
3. Residence time. The length of time a user stays on a website is also an important factor in measuring whether the user likes the website. If a user opens a website and then leaves in a hurry, it means there is nothing the user needs.
4. Search click-through rate. The number of times users click on related web pages when searching for a certain word. For example, if a user searches for the word "user experience", there are 10 results on the first page of the search results. Assume that this webpage is ranked fifth. However, if the user clicks on this webpage more times than other ranked webpages, the ranking of this page may increase. Sex is very big. Search engines will think that this web page is the best match for this keyword.
5. Repeat customers. The proportion of users who have visited the website multiple times. Because we are all accustomed to setting some websites that are useful to us as homepages or adding them to favorites. If we browse this website multiple times, it means that the website is what users need.
By understanding the above factors, we can better maintain the website and enhance user experience. Regarding the four points 1.2.3.5, what we can do is to enrich the content of the website. The website must be user-oriented and provide users with valuable information or services in order to develop in the long term. Regarding point 4, what we can do is to optimize some details. The reason why users click on a certain visit page is because the result seems that this webpage is more in line with the needs of visitors and more attractive. Therefore, the writing method of title and the definition of description are very important. They must be concise and concise to fully express the theme content of the web page.
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