On August 16, 2012, 360 started to get involved in search engines. It immediately attracted the attention of countless webmasters. They all said that the website’s traffic from 360 Search had increased significantly and it suddenly became one of the main traffic sources. The same is true for my website, 360 Search Suddenly it became the number one external link in the Baidu statistics backend! According to statistics, the traffic of 360 search has basically been equal to that of Google, and has successfully surpassed other search engines such as Sogou and Soso. It has only been online for less than five days. Such " "The results" surprised and delighted me. Apart from the surprise, let's discuss why 360 Search has made such great progress in just a few days since it went online?
1. High-quality entrance
As we all know, in addition to 360 Security Guard, 360 has another commendable feature, which is 360 Secure Browser. The users of 360 Secure Browser are as high as 200 million, accounting for 50% of the total number of Internet users. It is no exaggeration to say that in China, every two One user uses 360 Browser. And the vast majority of these 200 million users use the default browser homepage hao360 navigation. 360 search immediately became the default search engine of hao360 navigation after its launch. Its entrance has inherent advantages, so there was a certain lack of traffic when it was launched. Strange.
2. User inertia
360 Search went online and set the default search engine of hao360 Navigation to 360 Search. All this was completed overnight. Many hao360 users have not yet realized it. Most of them just habitually enter on the search engine bar of hao360. The information you want to search for has led to the "overflow" of 360 search traffic. I believe that after a while, when the user's usage inertia has a certain buffer, and they realize this change, if 360 cannot meet user needs in search results, Then users will inevitably return to Baidu, and 360 Search may be buried among mediocre search engines.
360 Search has not yet reached the point where it can pose a threat to Baidu. The recent traffic cannot explain the problem. I will analyze it from the following aspects.
1. Baidu has bidding, but 360 Search has not yet embedded ads.
Anyone who has been a webmaster knows how much influence Baidu bidding has on the traffic of natural search engines. For the same keyword, the traffic with bidding and without bidding is very different. One of the important reasons for the high traffic that 360 Search has recently brought to webmasters is that 360 does not have bidding websites, and all traffic is allocated to For websites that have lost natural rankings, with the development of 360 search, it is an inevitable trend to adopt bidding or other advertising methods. When the bidding ads take away part of the traffic, the traffic that 360 will bring to grassroots webmasters will not appear to be so. It's obvious.
2. 360 Search has a similar strategy to that of Google, and may follow in Google’s footsteps.
As we all know, Google made a bold attempt in 2006, which was to establish Google China Studio-Google. After it went online, one thing Google has been doing is to reverse traffic and cooperate with many website navigation, Thunder Navigation , 265 Navigation, etc. also have high-quality entrances. At the beginning of their launch, they were close to Baidu. Later, due to various reasons, they were eliminated by Baidu PK. Now 360 Search seems to be similar to Google in the past. I am afraid that after passing through Google The "challenge" Baidu is not so easily defeated by the same trick.
3. Baidu has tens of thousands of search engine engineers, and 360’s thousands of engineers are difficult to resist.
The search engine market will eventually fall into a competition of technology. In the current social competition, the competition for talents always ranks first. The tens of thousands of search engine engineers Baidu has are definitely not something that can be shaken by just a few thousand in 360 Search. , with the increase in 360 search traffic, the algorithm requirements for search engines must be more stringent. This puts huge pressure on thousands of 360 engineers. Whether they can continue to meet user needs and retain users has become an arduous task. Task.
4. Baidu’s user stickiness is huge, beyond the imagination of 360 Search.
The search engine market is a preconceived market. Baidu attracted a large number of the first batch of search engine users in the early days of its launch. As long as users use Baidu search engine for the first time, it will be difficult for users to abandon Baidu and use other search engines. Google No, not Google, nor 360 Search. With such huge user stickiness, I believe that the current flow of some traffic into 360 Search is only temporary. As time goes by, more and more users will return to Baidu.
In short, if 360 Search wants to defeat Baidu, it is not enough to rely on early traffic. Whether it can be maintained in the later period is the key word. 360 Search still has too much to learn. Thinking about it from another perspective, if 360 Search can bring unprecedented pressure to Baidu, as competition in the search engine market intensifies, will search engine companies pay more attention to their own improvement, and it will be us who will ultimately benefit. Okay, let’s discuss these today. Thank you to the coupon webmaster http://quan.fanhuan.com for your support. Please indicate when reprinting, thank you.
(Editor in charge: Chen Long) Author Xiao Xiaowu’s personal space