When doing website operation and promotion, many webmasters or some new webmasters who have just come into contact with this industry often overlook an important detail: "friend links". Although we usually carefully do on-site and off-site promotion and optimization, we often fail to do so. The webmaster's own promotion and optimization has been done well, but a few friend-linked websites have affected our website. As a result, the good ranking that the webmaster has worked hard to create every day has been neglected in the operation and promotion of the website. If you fail to check the friendly links, your own website will be affected.
As webmasters, how should we do a good job in checking and managing friendly links every day? The following are some points summarized and summarized for everyone. I hope that I can do my best to help webmasters who need help.
1. Is it better to add more friendly links? So how many friendly links should be added to a website?
Many webmasters who are new to this industry often add countless friendly links to an unformed website at the beginning. Although it seems to be quite a lot, do these friendly links have any value to the website? ? Or will adding these friendly links and the methods added by the webmaster be conducive to the normal optimization and operation of the website?
In fact, the author believes that whether it is a new site that has not yet been formed or an old site, when adding friendly links, it must be done in moderation. Just like people drinking water, the more water we drink, it may not be convenient for us to work, but proper drinking An appropriate amount of water can make it easier for our bodies to accept it and enable us to complete this task better. Therefore, when adding friendly links to a website, do not be too aggressive. Here, the author recommends that you add no more than 35 friendly links to a website. That’s it, because adding more than 35 friendly links is detrimental to the website’s PR output and website weight. It also affects the aesthetics of the website. Especially for some corporate websites that rely on word-of-mouth, you should pay more attention to this. You would rather spend more money. Spending some time and energy and publishing some valuable external links is better than adding too many friendly links.
2. So, how should you add friend link websites that are suitable for your website?
Here, the author would like to remind new webmasters who have just come into contact with this industry that when adding friendly links, do not blindly look at how high the weight of the other website is, how powerful the data collected by the website is, how famous the other website is, etc. We must remember As a professional website operation manager, try to avoid these unnecessary boasts. If you have extra time or work, pay more attention to the operation status of similar websites, and try to find some websites related to the theme of your website. As well as sites with reasonable website operation and promotion methods, although such sites are not as good as others in search engine rankings and website data, as long as the promotion and optimization methods they use are normal, they can be exchanged, but often those with high activity Higher-end websites are more likely to fail unless the promotion methods used by this website are reasonable and reliable.
Therefore, when exchanging friendly links, don’t blindly look at how powerful the data of the other party’s website is. These data are not used to evaluate the health of the website (health here refers to: the website operation and promotion method is reasonable and standardized) and security. , you should observe the other party's website more and pay attention to the operation of this website for a long time. It will not be too late to exchange ideas when you are familiar with this website and it is indeed reasonable in terms of promotion and operation of the website.
3. Finally, how can webmasters bring certain exchange value to their own websites through website friend links?
You should spend some time every day to check the situation and operation status of the other party's website. For some friend links whose websites have been attacked or hacked and related to unsafe factors, you should promptly remove their links from your own website to avoid being blamed by this friend. Baidu regards its own website as its ally due to the unsafe factors of chained websites, which must be paid attention to.
Furthermore, some webmasters will delete the other website when they encounter that the ranking of the other website has dropped or the website is not included properly. The author believes that you should try not to do this. First, you can arbitrarily change a certain part of the website that is useful to your own website. It will also cause the Baidu search engine to lose trust in its own website. This is just like how we usually make friends. It is obvious that your friend just accidentally got a minor illness, so you don't interact with him. So what will your other friends think of you? And for some friends whose behavior is inherently uncivilized, if you cut off friendship with such friends, then your other friends will think that you are a person you can be friends with and that the friendship is meaningful. Therefore, we treat them The same is true in friendships. During website promotion and operation, the website will inevitably fluctuate. As long as the other party's website does not have obvious disadvantages, such a friendly link does not need to be touched.
Summary: When exchanging friendly links, we should not only trace the accessibility of a website from the data of the other party's website, but should use our own long-term attention to this website, so that we or the other webmaster can have a positive impression of our own website. Finally, friendly links are exchanged so that the two websites can benefit from each other, rather than relying solely on the other website to generate benefits for their own website. Sometimes Baidu will take a cold approach to such friendly link exchanges, so it is better to start from the end. The basic method is to do the friend link exchange work seriously, which can really bring certain optimization value to the websites of both parties.
(Editor in charge: momo) Personal space of the author Jizhongji