As webmasters who have been following Baidu, Baidu’s several updates affect our hearts all the time. It is also true that we should put aside complaints and calm down to analyze every turmoil and every change in results. . Maybe Baidu's technology is really not in place, maybe there is still a big gap between it and Google, and there is no need for 360 Comprehensive Search's land grab to have an impact on Baidu. However, Baidu's nearly 80% market share in China since 2012 still explains everything. The number of users determines Baidu's position in everyone's mind.
Since the 628 incident, Baidu’s update mechanism has been discussed a lot. Now, another update of 825 has once again strengthened Baidu's determination to crack down on low-quality and inferior websites. Many webmasters have had their sites implicated, and they have stated that they were "accidentally injured" and need to be challenged again by Baidu. Is it really an accidental injury? In fact, we don’t need to worry too much. Maybe your unintentional move is one of Baidu’s update mechanisms? Here we can say that Baidu’s technology is not up to standard, but in fact it is indeed on the sidelines. . Below, the author analyzes several affected websites in my hands.
After the update on August 25, 5 of the dozens of corporate websites in my hands were affected. In order to pursue the reasons, the author will continue to analyze.
1. Industry reasons
The industries of the five websites are summarized as Internet companies, registration companies, and detective companies. From an industry perspective, registration companies and detective companies are obvious gray areas. It is not difficult for us to understand the reasons for Baidu’s rectification. According to the author's investigation, Internet company websites have also been widely demoted this time. The obvious feature is that all Baidu rankings have directly dropped dozens of places or disappeared completely. We can understand that it is these network operators who have mobilized the emergence of industries that should not have appeared in the first place. Therefore, it is necessary to treat the symptoms but also the root causes, and websites related to the SEO industry have been affected.
2. Internal reasons of the website
The websites in the author's hands are all independently designed and updated manually, so there is no phenomenon such as article collection and blocked sentences. The only thing the five websites have in common during their operation is that they use real-time news updated from major websites in various industries, edit it slightly and publish it, and the update frequency is 3 to 5 articles a week. Other websites operated in the same way, the frequency is not so high but they have not suffered from power reduction. It can be seen that Baidu is not unable to accept the collection of articles, but cannot accept high-frequency collection of articles.
3. Reasons external to the website
After several updates, Baidu has demoted many sites with a large number of spam links, such as those posted using external link mass sending software. The author has a website in his hand. After formal registration and production by a formal enterprise, no pages have been included for 3 months. The reason is that after the website was completed and before external links were released, a large number of junk pages or pages that could not be opened were found. Linking to this site will prevent regular websites from being included properly for several months. This shows that Baidu is still cracking down hard on spam links and invalid links.
This analysis is mainly based on the two major updates of Baidu. From the perspective of user experience, sometimes the health of the website you think does not actually meet the user's standards. We should consider more for the users. In this way, we no longer need to worry about "accidental injuries" caused by Baidu's updates.
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