Hello everyone, I am Hongtu Internet. Two months ago, I received an order for a sewage website that needed to be optimized. The client only needed to rank for one keyword (sewage pump). At that time, I searched for "sewage pump" information in the search engine, and the search results had more than 4 million pieces of information, so I can judge that the optimization difficulty of this keyword is medium. Since the other party has no time requirements, as long as I reach the Baidu homepage, I can complete the task.
At first, I thought optimizing this keyword would be an easy task, but after a period of optimization work, I found that things were not as simple as I thought. One month after the optimization work was carried out, the ranking rose from more than 100 to the top 20. But after entering the top twenty, no matter how much I optimized, the keyword "sewage pump" could never be ranked on the Baidu homepage.
In Baidu's large-scale K station incident on June 28, this website was also affected. Although it is not on Baidu's homepage, fortunately, the keyword "sewage pump" is still ranked. In order to complete the task, I had to find out why the optimization stopped. First, I entered the background of the sewage network to search for the cause, and found that the website’s technical literature contained dozens of collection information. After deleting these collected articles, I began to upload five pseudo-original articles related to the sewage industry to this website every day. In addition, I also found some good peer websites to exchange friendly links. The number of external links was also increased every day, from the original 30 to 50 per day. With my efforts, the ranking of "Sewage Pump" finally improved to thirteen. I feel happy because I am getting closer and closer to my goal.
But the good times didn't last long, and something bothered me again. Half a month ago, I discovered that the ranking of "Sewage Pump" was abnormal. I did not optimize it for a few days because of something else. When I checked it with the webmaster tool on the morning of August 19, I found that its ranking had dropped to 31. name, as shown below. In the evening, I used the webmaster tool to check again and found that its ranking had risen to 17th, as shown in the picture below.
Faced with this problem, I think the most important thing is to maintain a normal mind. Start from the most basic and don't care about temporary changes in rankings. If you stick to it to the end, you will definitely win. Summarizing my own experience of failure and combining it with the experience of some predecessors, I re-planned the optimization work for myself. The specific methods are as follows.
First: Delete too many keywords
If there are too many keywords, search engines will consider it a form of cheating, and too many keywords are cheating in themselves. In serious cases, they will be punished by search engines. Generally, the keyword density of a page is best controlled at about 5%-8%. Too much will be counterproductive. Now I have reduced the keywords of the sewage network from the original 6 to the current 3. The density of the keywords is now just right, as shown in the figure below.
Second: Regularly update the content of the website
It is best to update the content of the website every day and add some original articles. In this way, spiders will come regularly to crawl your website. On the other hand, it increases the user experience. The more valuable the content information of a website is to users, it means that the user experience of the website is very good. If this is done well, then the website will naturally be favored by search engines and get a good ranking.
Third: Control of external links
External links are an important factor that affects website rankings, but external links require quality and perseverance. If there is a sudden increase or decrease in the number of external links, it will cause a large fluctuation in the ranking, which is very unstable for the construction of the website. Moreover, external links also need to be of high quality. High-quality external links have a very good effect on both search engines and the website itself. Secondly, the number of external links needs to be controlled. Many SEOers will think that the more external links the better, but this is not the case. Under the premise of effective external links, it is best to control it to 20 per day.
Fourth: Pay attention to Baidu’s algorithm changes at any time.
SEOers all know that now that Google has been squeezed out by Baidu, the SEO industry can only rely on Baidu to survive. Baidu algorithm changes are directly related to the "life and death" of our optimization, so we have to pay attention to Baidu's algorithm changes at any time. We must adopt better ways to optimize as Baidu changes.
Fifth: Pay attention to the data in the webmaster statistics at any time
With the help of the webmaster statistics provided by the sewage network, we can understand some data of the website, such as the number of daily visits, source domain names, source pages, etc. Combining these data, we can know how many people visit our website every day, and how many people visit our website every day. Through what channels it comes, these play a guiding role in our optimization work.
After following the above five-point method for less than half a month, the ranking of the keyword "sewage pump" has finally stabilized. Although it has not yet entered the homepage, I believe that by sticking to the above-mentioned methods, entering the homepage will be just around the corner. The above contents are some personal opinions. If you have different opinions, you are welcome to discuss them. This article comes from Hongtu Internet, Nanjing website construction, www.hongtunet.cn original, please include this link for reprinting, thank you!
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