Most people who make websites pay great attention to the situation of search engines, especially those SEORs, who also care about every small change of search engines.
Maintaining the search engine index of the website and maintaining and improving the keyword ranking of the website are the goals of many webmasters. After all, search engines are the largest traffic entrance on the Internet.
We believe that taking the initiative to do some so-called SEO optimization, or over-optimizing in order to please search engines, will be detrimental to your own website. As webmasters, we should work hard on the website itself to reduce factors on the website that are considered unsuitable by search engines or will deduct points for the website. By then, even if the search engine ranking rules change, it is estimated that your ranking and inclusion will not fluctuate too much.
The following 8 hidden dangers are fatal to search engines. These hidden dangers affect the inclusion of many sites in search engines. If your site has the following problems, you should also try to repair or optimize them, which should be good for the performance of the website.
1. Regarding friendly links, how should they be linked?
Many SEOORs attach great importance to the friendly links of the website and lack high-quality incoming links. High-quality external links play a great role in increasing the weight and trust of the website. If a website lacks high-quality external links, Google may think that the site lacks quality and authority.
But a large part of the friendly links on many websites are reciprocal links. The weight of reciprocal links in search engines has become smaller and smaller, and if there are too many reciprocal links on the website, it will definitely give a bad impression to search engines. That's because most of the external links lack relevance to your site. In the external link building process of search engine optimization, the relevance of the link is very important.
Another problem is that some websites do not have export links at all. What you may not think of is that the lack of import links will also affect the website score. If the same site does not have export links, there will be problems. Just imagine, how can the next closed-door website be a high-quality website?
Of course, the more external links, the better. If the link is to a low-quality website or even some spam sites, it will seriously affect the website's performance in search engines, and may even be punished by K.
2. Is the more website content the better, or the more refined it is the better?
In fact, it doesn’t matter if the website has a lot of content, as long as the website can have continuous topics, such as an Internet topic, which is preferred by search engines. If too many web pages contain duplicate content, the website’s weight will certainly not be very high. Although some people say that copying content will not affect the keyword ranking and inclusion of the website, too much duplicate content is definitely not a good thing. The continuity of website content is very important.
A website that talks about everything will definitely not be a high-quality website, and its originality rate will definitely be highly doubted. Therefore, in addition to having more content, the website must also be original and encourage users to create content for you, and more. Original content.
This requires website builders to analyze. Do users of a website have common attributes? There must be some. For example, users who like music like to entertain online. In this way, we can seize the common entertainment attributes of users to develop the website. features. So how to satisfy their entertainment attributes? Games are a good choice. Of course, it is unrealistic for ordinary websites to develop games now, but joining a popular web game platform is a good choice. This is the first choice in the industry. Better ones include Paopaowan web game platform, etc. This will highlight your unique advantages among similar websites!
3. Too many pages lack content.
Short-length articles inevitably involve issues of content quality. Each page ends with just a few sentences, which is not a sign of a high-quality website.
4. There are more than 5 keywords in the meta keywords list.
5. The meta description of each page is the same.
The same meta description is not what an SEOer would do. For wordpress meta optimization, you can refer to here and here.
6. The alt tag of the image is too long.
A few words are enough for the alt description of the picture. Too many descriptions may be a manifestation of keyword stacking.
7. Hidden text or similar hidden text.
Hidden text is an absolute reason to be K-ed in several major search engines. My personal understanding of similar hidden text should be text using background color.
8. Too many down machines.
The stability of the website and server is very important for the website to be indexed by search engines and for keyword ranking. So choose a suitable service provider.
These are certainly not the only factors that affect a website's performance in search engines. You can also refer to this article about factors that affect search engine rankings. As a webmaster, or a webmaster who hopes that the website will perform better, you should pay attention to these factors. If the website involves search engine penalty provisions, then there is basically no need to consider the keyword performance of the website. Preventing mistakes, controlling the quality of the website itself, and avoiding the existence of hidden dangers are the basis for a website to gain a foothold in search engines.