Whether it is a new webmaster or some old webmasters, when optimizing the website, many people basically do two things; one is to update the content of the site, and the other is to build the external links of the website. With such simple optimization, the website can be ranked, so not everyone can be a webmaster? Let me analyze what is the internal optimization of the website.
1. Website structure optimization
We are optimizing for search engines, so let's first take a look at what Baidu Optimization Guide says: Baidu officially points out that the best website structure is: website homepage -> website list page -> website content page. The structure of a website like this is best suited for search engines to crawl. Therefore, when we build the website structure, we must use this as a reference model. We must manage the page structure of the website well. When the website has too many content pages, we need to create column pages. Don’t name the link addresses of the website’s column pages and website content pages too long, because if the level is deep, the address itself will be very long.
The navigation of the website is also part of the website structure. When the search engine crawls the website, it crawls the content pages of the website based on the navigation of the website. The navigation column content of the website must use text, and cannot use images or java scripts to jump, because search engines can only recognize plain text content. If you use images to beautify website navigation, you must set the alt attribute on the image.
2. Website map optimization
Nowadays, many website programs have the function of automatically generating website maps. However, some programs move the data directory files outside for the security of the website, so that the website map cannot be generated. The essence of a site map is: a page with all the links of the entire website. If the search engine cannot find a page, the search engine will look for the site map. Therefore, website maps are of great help to search engine optimization. When building a website map, we must ensure that all website links are real and valid. The entire map should be simple and clear. It is better not to have a map if it is too complicated. When the website content is updated, the website map must be updated in time. Ensure the real-time nature of the website map.
3. Website internal link optimization
Under normal circumstances, the homepage of a website has the highest weight. Search engines generally only include the homepage of the website, and the content pages of the website are rarely included. In this way, we need to establish links within the website. The purpose is to allow search engines to scan our webmaster a few more times and increase the return flow within the website. We can add links to relevant text in the content of the website, or add links to keywords. From a user perspective, it can reduce the user’s bounce rate. Because relevant links have been improved, users can always look inside our site. What needs to be noted is that the website cannot build too many internal links. Too many will cause over-optimization and disgust users.
4. Dead links on the website
Dead links on a website can be said to be the killer of website optimization. A dead link is a link that cannot be accessed normally. When a search engine enters a dead link on a website, it cannot jump out, so search engines hate dead links very much. Now you know the importance of clearing dead links on your website. There are many reasons for dead links on a website. For example, the website's own system fails, or the webmaster makes mistakes in maintaining the website. These can all cause dead links on the website. Websites with dead links will definitely be demoted. We can use relevant tools to detect dead links on the website, and then delete the dead links.
5. Website content
When it comes to the internal optimization of a website, it is impossible not to talk about the content of the website. The content of the website is the core factor for the survival of the entire website. Search engines will imitate users browsing your website. The main thing is to see what value the website content can bring to users. The content of the website cannot just introduce your own products, it must be able to give users something real. The content of the website should not be used to deceive click-through rates. We need to analyze the user's psychology and what is the purpose of the user looking for this keyword. Only by considering it from the user's perspective can the content be recognized by the user. Allowing users to find what they need from the website is to increase user stickiness.
At the beginning of a new website, you should focus on on-site optimization. After there is a certain amount of accumulation in the site, I will promote the website. I hope this can bring you some help. Let’s learn and progress together.
Please indicate the source for reprinting: http://www.teachSEO.info Thank you!!
(Editor in charge: momo) The author's personal space