If you follow W3C standards when making pages, then congratulations: you have completed half of the SEO (search engine optimization) work! Why do I say this? Where is the other half of the work? Read this article Will you reconstruct your website in accordance with W3C standards in the future? Let’s take a look at my point of view below.
1. The W3C standard concept of "separation of web page structure, performance, and behavior, non-interference and credit grabbing"
Not to mention SEO, in fact, for websites built according to this concept, the page opening speed will be significantly accelerated. Because according to this concept, web pages will be divided into three types of files: html, css, and js, and css and js can be cached, so browsing such a web page is actually just downloading the html code, and the speed will of course become faster.
W3C standards cannot abuse tags and redundant code, so there will be no problems with multiple levels of nesting like tables.
SEO has five functions:
There won’t be a lot of code in between;
Web page META tags will be added relatively complete, such as keywords, description, robots;
For content crawled by search engines, the code is relatively streamlined, non-content code is greatly reduced, and the file size is small;
The text will be closer to the front. The main text and important content can almost be found within 200 words;
There will be no multi-level nesting problems like tables.
2. Modified image text replacement, js, flash text and image restoration
In order to pursue dazzling effects, some websites use picture buttons, picture news flash switching, and text js running into effects... This greatly changes the code originally belonging to pictures and text links into js code and flash that search engines cannot understand. , or directly insert a decorative image that is not the original content to replace the text. If these happen to contain popular keywords, the search volume will be greatly lost.
If this is done in accordance with W3C standards, the above problems can be avoided:
Decorative image text replacement: that is to say, the image that is not the content but the modification is turned into a base image for display, without disturbing the search engine and letting it ignore it. If you add text, then use css to hide it, which also increases the text that can be searched. Commonly used in logos, buttons, and menus.
JS, Flash text and picture restoration: This is an idea I have recently proposed, and it has not been widely known to everyone (haha, whether everyone accepts it or not is still a question): Convert the content displayed in JS and Flash to HTML, and then use js reads html, passes parameters to activate the original effect, and hides html, which only adds a few more steps than the original. For details, please refer to the article I wrote: How to Reduce the Negative Impact of JS on Search.
3. W3C requires that the title of the link tag and the alt attribute of the image tag must be added.
In this case, all a tags will be added with title text and img with alt text. Instead of waiting until you want to optimize, temporarily add a few links (text) containing keywords with titles, and add alt to pictures. The W3C standard does not add title and alt for SEO optimization, but adds them for web page affinity.
4. Reasonable arrangements for use
Text bold, italic, underline
This is a step that must be done for semantic tags. Therefore, if W3C standards are met, this problem will be solved unknowingly.
5. Web page standards can move important content to the front at any time and then use css to reposition it.
For example, the text in the middle of the page rendering is more important. You can first put the important content in front of the code on the left to facilitate search engines, and then use CSS to adjust it to the position of the rendering.
6. Benefits mentioned by web standards
Less code and components, easier to maintain
Bandwidth requirements are reduced (the code is simpler) and costs are reduced.
Easier to be found by search engines
Easy to revise, no need to change the page content
Provide a print version without duplicating content
Improve website usability.
The other half of SEO work is editing and programming
The work involved in editing includes: the design and naming of channel columns, page layout (positioning of keywords), when creating columns, when recording manuscripts, naming folders and files; keyword management, and understanding the currently used keys. Word popularity and competition; special topics and current hot topics; refining keywords and the habit of inserting image alt when writing manuscripts; communicating with websites of the same type, exchanging links...
The work involved in programming includes: making the page static; making the URL pseudo-static, using re_write rewriting technology; the keyword search function in the system search of this website, realizing the keyword network of each page of the website; maintaining the server and stabilizing the server. Ad filtering for comments; automatically bolding keywords and adding links containing title keywords; preventing too many dead links on the website, and providing automatic deletion or repair of dead links; format of related articles and article links: first, the relationship with the same keywords, 2. The relationship between keywords and titles, and the relationship between article content and keywords. …
So after making a web page that complies with W3C standards, you have only completed 50% of the SEO work, and the other half needs to be edited and programmed. Other cheating, or deliberate repetition of keywords, the beginning or end of the code between the body increases the chance of keywords appearing... is not necessary.
Production and programming are the "foundations" of SEO
Website production, programming and editing: It is like building a building. Website production and programming are "construction engineers" and "architectural designers", and the editor is the boss. The engineer will prepare the foundation and building frame according to the boss's needs, and the subsequent beautification and decoration will be up to the boss.
Without good production and a code structure that is in line with search optimization, no matter how good the editor is, search engines will not have good results. But we can also see that after the "foundation" is laid, the effect of editing will become more obvious as time goes by, because the foundation does not need to be changed frequently. Just moving is a "big project" that hurts your muscles and bones.
Websites that do not meet standards should be rebuilt as soon as possible.
Christopher Schmitt
More convenient for search engines. By replacing nested tags with HTML that contains only structured content, search engines will find your content more efficiently and may give you a higher ranking.
So instead of working hard to learn SEO and memorize their rules, it is better to restructure the website, use W3C standards to build the website, lay out the xhtml, css, and js of the website, select the program, and then the rest His job is to edit. Whether SEO can achieve the best optimization depends on the editor's ability and level.
Moreover, web standards are a mainstream direction, and you can’t go wrong by following them.
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