-
The 3B war is intensifying, and Sogou is also secretly participating in the war. The domestic search market has basically been divided among the three giants, and competition will only become increasingly fierce. Comprehensive search has become a red ocean. Under the general trend of rapid development of the domestic Internet, the number of domestic Internet users is increasing day by day, and there are many hidden opportunities in the field of vertical search. With the advent of the domestic e-commerce environment, shopping search may become a blue ocean outside the large search market.
What is shopping search? We can understand shopping search as a content index that rearranges the search results according to relevance based on big search. The results of shopping search all come from online shopping websites. When users need to know information about a certain product, the shopping search engine will display the information about related products that can be retrieved on the Internet, and users can search based on the product price and the brand influence of the website. Wait for personal favorites to be displayed again so that you can choose the products you are satisfied with and purchase them.
In the context of e-commerce, as domestic netizens’ awareness of online shopping continues to increase, netizens will actively look for products with higher cost performance. At the same time, e-commerce companies such as Taobao, Fanke, and JD.com have developed rapidly in recent years, and traditional companies such as Suning and Gome have also turned part of their markets to the Internet, providing rich data sources for shopping search. These points provide opportunities for the development of shopping search. A good foundation.
Currently commonly used shopping search engines in China include Alibaba’s Yitao, NetEase’s Youdao Search, and Google’s shopping search. At present, the shopping search engine most used by domestic netizens is Yitao. With the large user base of Taobao and Tmall Mall, it occupies a certain share of the domestic shopping search market. However, because it is a product launched by Alibaba, its credibility has been undermined. Small doubt. Youdao Search's search engine technology is relatively immature and cannot provide timely, comprehensive and accurate feedback of product information to netizens, which also restricts its development. As for Google's shopping search, Google has withdrawn from the Chinese market, so its market share of shopping search will naturally not be too large.
Compared with big search, shopping search has its unique advantage, that is, the traffic is more valuable. Many search engines purchase traffic from outside and then convert the traffic into ads. Their profit margin is advertising revenue minus the cost of purchasing traffic. The goal of netizens who use shopping search is very clear, which is to shop online. This is very important for advertising. It is very important for users, because customers will be more precise, so the traffic of shopping search will be more valuable, and its development will also have more "money paths".
Although shopping search has a bright future, if any manufacturer wants to have a good say in the market, the following points restrict its development.
1. Relatively speaking, the threshold for shopping search is not high. The threshold mentioned here is not high, compared with well-known large search manufacturers. Since shopping search has a bright future, it is impossible for any search engine not to see it. It is just a matter of time. Once they realize this blue ocean, they will quickly enter it. At that time, it will be another red ocean, and enter shopping The search field is not difficult for them.
2. The existence of Yitao.com. There are very few domestic netizens who have online shopping habits who don’t know Taobao, which shows Taobao’s brand influence in the field of e-commerce. Although Yitao's search results are unfair, since Alibaba is aware of this wide market, it will not give up, and now it has a certain market share. They will definitely recommend Yitao, and Taobao is the main traffic entrance for Chinese netizens to shop online.
This article is provided by Hunan Forum ( http://bbs.qlibali.com/ )!
(Editor:momo) Author hnlxnboy's personal space