The continuous development of the Internet has allowed more companies to participate in the Internet, and the most distinctive among these companies that have entered the Internet is the wine company website. The wine website has its own wine company name, product name, and wine company name. Comparing different information, etc., the author recently received a job from Lai Yongchu to optimize the wine website. When I received the optimization of the wine website for the first time, I felt uneasy and worried that my ability would not be able to win in the wine company. champion, but after a period of experience, I discovered that as long as the optimization strategy of the alcohol company website is grasped, the optimization of the alcohol website is also very easy to do. Below, I will talk about how to optimize the alcohol website through my own experience in alcohol website optimization. The dividing line method is used to achieve the purpose of website optimization.
The dividing line method divides a website into four optimization sections. The first section is optimized for the website title and keywords, the second section is optimized for the overall framework of the website, and the third separated section is link optimization. The fourth section is integration optimization. The dividing line method divides the optimization of a website into these four parts, and when the optimization of these four parts is promoted together, it forms a complete optimization strategy, and ultimately achieves the purpose of optimization. Now let's take a look at the first separated section: Title and keyword optimization for wine websites.
Wine website title optimization
The title of a wine website is very different from the title of a general website. The title of a wine website is generally related to the wine brand, and the simpler the better, because the wine website only needs to increase the visibility of one keyword. This way the title of the wine website will be very simple. For example, the title of this Lai Yongchu Wine website is: Lai Yongchu Wine_China Lai Yongchu Group welcomes you. This is the title of the website I took over. It seems very simple, but in fact it has summarized the purpose and theme of the website. It can be said that This is the formal wine company website optimization title.
Wine website description optimization
The description tag of the website will also play a certain role in the optimization of the website. To optimize the description tag of the wine website, you must first understand what your website does. For example, the main purpose of the wine website Lai Yongchu I took over is to promote the brand and let more users know about the brand. Therefore, our description tags are not focused on sales, but on service content. You can take a look at my website description tag: "Yuanhuang Trading provides Lai Yongchu ten years of aging, ten years of Lai Heng, five years of Lai Heng, Lai Mao wine, Lai Yongchu fifty years of aging, Lai Yongchu five years, Lai Yongchu thirty years of wine , Fifteen-year collection of Lai Yongchu wine, etc.!", the description tag of this website is mainly for promotion, not sales. Through this simple description tag, more users can feel the value of this brand , and also indirectly achieved the corporate purpose.
Wine website keyword optimization
The keyword layout and optimization of wine websites are different from other product optimizations. Other products are optimized to focus on user needs as much as possible, but the keyword layout of wine websites is as much as possible to meet the corporate layout. Mainly based on requirements, you can think about it: wine should be a relatively special industry. If it is not an established user group, who will search? Therefore, when we layout the keywords of the wine website, we should also use the established user search group as the basis. main body.
1. Liquor websites can be laid out with company name, company information, and company brand as keywords. There is no need to add long-tail keywords. A few main keywords can meet the requirements.
2. The website keywords of liquor companies should not be the same for every page. You must learn to filter. Different pages should have different keywords, so that they can meet the requirements of search engine spiders.
3. The website keywords of an alcohol company should be closely related to the alcohol brand. For example, if the website I undertake is for the promotion of Lai Yongchu, then its website keywords should be closely related to the three characters Lai Yongchu.
4. The keywords of wine websites do not need to be as vulgar as other keyword selections. Don’t worry too much about excessive display of search web pages in Baidu.
As a wine company website, when optimizing, it should not only focus on the brand of wine, but also combine it with the promotion of wine as an element. Only through this method can users continue to understand the benefits of wine. value, thus generating the desire to collect and purchase. This article comes from www.laiyongchu.org , and is reserved for reprinting, thank you.
(Editor: Yang Yang) Personal space of the author www.laiyongchu.org