Today I saw a message written by Mattcutts on Twitter talking about Google's new search functions Google Squared, and Rich Snippets, and I quickly went to study it. Google will hold a new search function conference called Searchology starting at 1 a.m. Beijing time on the 13th. I also found the latest Chinese information on the Internet. Without further ado, I will translate it here for you.
Let’s first take a look at what the Google Squared function is! The word Squared literally means square, boxy. According to the results displayed by the new search function, I think it is to express the newly launched functions of Google. The search results are accurately displayed and displayed in a table-like category. You will know why after giving examples later.
This feature is currently only available for testing on Google’s English website. See the picture below:
We enter something on the English website. Here I enter the mobile phone, and then select the display option in the red box.
We can see a column on the left about the classification of search results. All results are divided into videos, forums, brief descriptions, the most recent by time, 24 hours ago, etc., or they are displayed in standard results. The key points are The wonder wheel function below, translated as intention gear, means that the search function will use a gear mode to list options related to the keywords he searches for the user, making it easier for users to query more quickly!
It can be seen from here that the launch of this new function by Google seems to have changed people's original search mode. It is said that the 21st century is the century of humanity, and the search function is to reflect this, it is to understand the user's intention. What do users want? The purpose of search is to be more humane, highly relevant, updated, and to solve user problems faster. If the user's problem is solved and the user is happy, maybe he will become your customer and your repeat customer. User happiness is their purpose.
It can be seen that the new feature Google Squared launched by Google this time is completely considered from the user's perspective, with user experience as the optimal. Therefore, if webmasters want to rank high on search engines, do they need to pay more attention to the user experience of your website? bring user experience.
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