Determining the competition degree of keywords is a very interesting topic, because the competition degree in our conventional thinking is often judged through Baidu Index and Baidu related results, and our judgment methods are often one-sided. It’s even incorrect, so today I’m here to analyze keyword competition from another angle. After reading this article, I’ll let you witness what different SEO is.
1. First of all, it must be proven that judging based on Baidu Index and Baidu related results is one-sided. It is common sense that everyone thinks that the higher the Baidu index of a keyword, the higher the degree of competition for this word, and the more difficult SEO will be. Is this really the case? Let us illustrate this problem with an example. When you search "L" on Baidu, you will see the following data: Baidu has found about 100,000,000 related results for you. We all know that the value of Baidu's related search results is 100 million, that is, regardless of your related search results How high is it? If it exceeds 100 million, only 100 million will be displayed. So will everyone judge that the competition level of the keyword "L" is high? And there are 24 English letters, if you enter any one of them, the result will reach the upper limit. In fact, this keyword is not very competitive. And you see that the Baidu index of these letters is over 1,000. After reading this, do you still believe that it is correct to judge the relevant search results through the Baidu index and Baidu related results?
2. Since the above methods are one-sided, let me introduce to you what kind of analysis method is relatively comprehensive.
1. The keywords that most of our webmasters optimize are commercial keywords. At this time, we can look at a more reference data: the number of Baidu bids for your target keywords. Take LED advertising truck as an example. On the surface, the Baidu index of the keyword LED advertising truck is only about 150. If the Baidu index is used to judge the competition of keywords, then this is an unpopular keyword. However, When you search the word "led advertising truck" on Baidu, the first screen of your web page is full of Baidu bidding for "led advertising truck". I don't know what everyone will do when they see this. If "led advertising truck" is an unpopular word, , will there be so many people participating in the competition? These Baidu bidding companies are not fools, but we all know that the cost of Baidu bidding is relatively high. If you see a lot of bidding for a certain keyword, then it is extremely It is possible that the SEO competition in this industry is also very fierce. If you don’t believe it, you can search “led advertising truck” on Baidu. You only need to check whether there are any internal pages among the top 10 websites. If there is a ranking of internal pages (of course, it cannot be counted as a large site, but only for small and medium-sized sites), we can judge that the keyword competition in this industry is not big, at least it is not a hot word.
2. When searching for a certain keyword and the SEO icon appears, it can be judged to be a popular keyword. Careful SEOs may find that some hot words in big industries will be labeled with SEO tags by Baidu, but some people may not pay much attention to them. Take Meilishuo, a recently popular sharing platform, as an example. Please see the picture below:
Everyone saw that Meili said that the logo in front of the title of this website does not exist. This is the SEO tag. This tag can only be owned by sites with popular industries and high trust. Basically, if this word appears, it is a hot word. In addition, such SEO tags will also appear in the tourism industry. I will not list them one by one here. You can observe them by yourself.
3. We can also make judgments based on some traditional and comprehensive considerations. Generally speaking, the index is greater than 5000, the PR is greater than 3, ALAXE is greater than 1000000, Baidu related domains are greater than 1000-5000, and Google LINK is greater than 100, it is more popular. The most effective one is to look at Google LINK links. Google LINK links are a hard one, more than 30 and above, if the comprehensive data meets these standards, it is a popular word. Without cheating, it will take at least half a year for a general website to reach 30 Google links. Secondly, look at Google PR. This is a commonly used judgment method, so I will introduce it in detail.
After analyzing the competition degree of a certain keyword, we can reasonably lay out the keywords of our website. Based on the degree of keyword competition, we can determine the number of keywords for your website, as well as the optimization plan and optimization of your website. Cycles can make our SEO more forward-looking, so keyword competition analysis is particularly important for SEO.
This article was originally provided by Chengli Media LED Advertising Car Factory http://www.ledche.net/ . Please respect the original information when reprinting it.
(Editor: Yang Yang) Personal space of author hbclwzyqc