For most websites, due to the unskilled webmasters, keyword guidance traffic is not smooth during the operation process of the website, and the development of many websites has also stagnated. To solve this problem, it is necessary to classify the industry before the website is officially launched. Keywords, find your own keyword positioning, it is unrealistic to think that one website contains keywords for the entire industry, let’s talk about how to classify and distinguish website keywords, and use high-quality keyword management to Websites achieve better search engine rankings.
1. Classification according to keyword market popularity
Different websites can make different hot spots, and when choosing keywords, most webmasters will choose words with relatively high industry and search degrees. However, you cannot choose all of these words, and you must learn to distinguish them. For example, for the word "weight loss", there are many hot words related to weight loss. Let's take a look at the hot keywords related to weight loss.
I believe you can see that so many popular keywords constitute the entire weight loss industry, but can our website include these words? This is obviously unrealistic, so we need to accurately position the key words of our website based on popularity word. If you choose a weight loss method, it is best not to choose keywords such as weight loss pills and weight loss products. We are not a brand website. If we want to achieve high breakthroughs on this, we must accurately position it. And if you choose the fastest way to lose weight, then I think none of the above words are suitable for you. You are only suitable for this word. If you want to use other words, I guess you will get nothing.
2. Divide by words used in Baidu promotion bidding
Nowadays, Baidu promotion bidding is very hot. If you search for any word, you can see ads with bids appearing. This also brings a certain degree of difficulty for us to locate keywords. We need to know the website that a user first sees when entering the search engine. It should be a website ranked in the top three. This type of website also gets a lot of traffic, so when we choose keywords, we must link it with Baidu promotion bidding. If you are going to use medical-related words, then you need to see if there are more than 3 bidding promotions for this type of medical keywords. If so, I suggest you choose another word, because there are all of them before your website goes online. There are 3 promotion bids, so after your website's ranking increases, there may be more promotion bids, and your keywords will be worthless by then. Another point is that when we choose words, it is best to observe whether there are certain promotion websites in the upper right corner of Baidu. If so, click to enter these websites and observe whether the keywords of these websites are consistent with the theme. If there are 5 such websites in the upper right corner If it matches your keyword theme, I think we can’t compete with each other, so we can give up appropriately.
3. Divide according to different majors and different names
In the eyes of most users, ipHONE5 is actually the next version of Apple’s mobile phone. So the first word that many people have to input when learning about IPHONE5 is definitely “Apple phone” rather than “iphone5”. This is The difference between professionals and non-professionals. When we choose website keywords, we must understand the psychology of users and determine whether we want to use words searched by professionals or words searched by ordinary people. We cannot generalize. Generalizing will only lead to unclear purpose of your website and unclear crawling by search engine spiders. This will not be of much benefit to the development of the website and will not gain the trust of search engines.
As a webmaster, we must understand the segmentation of keywords when choosing keywords for our website. Different words will have different search groups and competitors. Only by accurately positioning your own words and then adding high-quality management can we Able to gain the support of users for their websites, websites with inaccurate keyword positioning and half-heartedness will only fall into decline. This article comes from Kunming Rental http://www.km2s.com/ . Please keep the link to the editing website for reprinting. Thank you.
(Editor in charge: Chen Long) Author's personal space at www.km2s.com