Of the two major search engines, I prefer Google. The reason is very simple: Google, as the lifeblood of website owners (webmasters), is the main source of traffic for almost all websites that rely on SEO for survival. Although it is said that Baidu's status is more important in China, but looking at Baidu's search results page and the search habits of Chinese people, I feel sad. Therefore, since I started building a website, I have always preferred Google, but something happened recently that may be reasonable: the Google rankings of almost all keywords of the small station have continued to decline. According to SEO professional terms, the small station has been demoted by Google.
Since January this year, the weight and ranking of my blog site in Google have been relatively good. On the one hand, it may be because I have always respected the principle of originality. On the other hand, I have also done some SEO work when updating the content. , although I don’t understand it very well, but according to my own understanding, on the premise of respecting the user experience, I properly consider the crawling and ranking rules of search engines, so many pages have good rankings in Google. When Google PR was updated in April this year , the PR value of the small station increased from 3 to 4, which also shows that the work I have done has been recognized by Google to some extent. But recently, the traffic from Google has decreased significantly. The most intuitive change is that some keywords that once had high ranking weights (top three, or at least the first page) have dropped by more than a dozen places. According to professional terms, Say, my site may have been demoted by Google.
Regarding this situation, I have two conclusions.
First of all, this is normal. As Google says: No one person can guarantee that a keyword will always rank first. In order to cope with the SEO methods of website owners, the two major search engines are constantly adjusting and changing their ranking algorithms. Even if there are no more than two or three types of algorithms, we cannot predict when they will make adjustments. Therefore, the so-called decline in keyword rankings is reasonable.
Secondly, I carefully analyzed the recent situation in Google's Webmaster Center and found that, in addition to the algorithm adjustment, the most likely cause of this situation is my own site. There are several possibilities, such as over-optimization, chasing popular searches and Google hot lists, matching keywords, etc. These are all things I have been deliberately doing recently.
In short, there is no doubt that the weight of small sites has declined recently. Apart from a small regret, I would like to thank Baidu. While the traffic from Google has declined, Baidu's traffic is increasing significantly and has become the main source of traffic in the past two days.
(This article comes from ALENG's Blog http://www.winrss.cn/, original address: http://www.winrss.cn/archives/20090512802.html)