Just yesterday, I participated in the anti-Japanese demonstration with my friends. Together with many people who have unlimited patriotic enthusiasm, I wanted to vent my patriotic emotions on this national crisis day (9.18). In addition, Japan has been too rampant recently. As a The Chinese people really couldn't sit still anymore, so they left the office to vent their depressed emotions. Everyone was in high spirits, but I don't understand why some people always seemed to be joining in the fun, talking and laughing with the crowd. This should be A very serious and solemn moment. Having said this, I remembered the issues often reported in the news about patriots smashing Japanese cars and boycotting Japanese goods. I support the view of rational patriotism. I am also a rational patriot. I would like to declare Now, I don’t use Japanese products, so I’m not thinking about my own property. I just advise everyone to treat Japanese products rationally from an objective perspective. Well, I accidentally said so many irrelevant things, and now I have to turn to the main topic.
Yesterday morning, a friend called me and said that the ranking of his website's keywords on Baidu had dropped. He also cursed Baidu and said a lot of this and that... and finally asked me if Baidu had changed its algorithm again. or something. I haven't heard anything about this recently. I asked him to take a closer look to see if his external links were dropped, whether any friendly links had been deleted, or whether the website's inclusion had dropped. In the evening, he called and said that these were normal. I thought that the problem might be with the website itself. I asked him if the website should be updated frequently. He said that there are too many things recently, so when it is updated, If he posted previously published articles, I thought this might be the problem. Finally, I asked him to update these articles first and see the effect. Afterwards, I suddenly realized that I had made a mistake that many people often make. After the website ranking dropped, the first thing we thought of was external factors such as external links and competitors, but we ignored whether our website was The ranking dropped due to internal reasons.
Indeed, to be honest, there is currently no specific theory that can determine the impact of internal factors on rankings, so our understanding of this aspect will be very vague. We are not sure whether it is the internal reasons that cause the website ranking to decline. Here, no After sorting it out below, I can only list a few internal factors that affect website rankings for everyone to discuss.
1. Quality of website content
There is no need to elaborate on the clichéd topic that content is king. The content of your website must be special. We should treat search engines like children. If you don’t give them something new and fun, will they like you? , of course, they don’t all have to be original. Even reprints must have certain limits, as long as the ratio is reasonably controlled within a suitable range (preferably original 3:1 reprint, personal opinion), but sometimes even if our content It is original but not popular among viewers. People think your content has no value at all. Or maybe the content of your subsequent articles cannot keep up with the previous ones. In comparison, these latter contents have quality problems. In fact, there are none. What data shows that this difference is difficult to detect, so it is not impossible that sometimes these reasons may lead to a decline in rankings.
2. Website page opening speed
I believe everyone knows that the opening speed of a website has an impact on keyword rankings. Google has clearly stated this, but it seems that many people don’t pay much attention to it. Perhaps it is because everyone associates rankings with website SEO optimization too closely. Ignore this point, but for the website, you must pay special attention to the stability of your space. The stability of the space will change, and such changes will directly affect your website. This cannot be ignored. Pay more attention.
3. Links within the website
In fact, link recommendation within the site is also a factor. The contribution of the inner pages of our website to the weight of the homepage is actually changing. If the inclusion of inner pages increases, the contribution to the weight of the homepage of the website will also increase, and vice versa. But this change The process is beyond our control, so we can only consider these uncontrollable factors from the perspective of inquiry.
I write these contents with some complicated emotions. I just hope to share them with you. In fact, sometimes I think that the quality of our products in China should also be improved. Otherwise, how could our citizens buy those Japanese goods? I also think here Let me remind our passionate citizens, stop smashing Japanese cars, focus on the quality of your own domestic products, study hard to improve, and contribute to national products, just like we do website rankings, don't just focus on the external Factors, many times you need to look for your own internal reasons
The article comes from Shanghai Internet Marketing www.u88.la. Please indicate this when reprinting, thank you very much.
(Editor in charge: Yang Yang) The author loves the personal space of those who stand