The value of SEO is to obtain targeted and free traffic from the Internet, but most SEOs are in a weak position. In terms of strength, of course they cannot compete with some large sites, but not small and medium-sized ones. Are similar sites useless? In fact, this is not the case. All we need is to get our own piece of the cake from the Internet. This is the value of small and medium-sized SEO. So how should we cut it? This is what I want to elaborate on today.
1. Scarcity in the manufacturing industry. When we do SEO, we must have this awareness: I have what others don’t have, I have excellence when others have it, and I have excellence when others have it. Just imagine if the content provided by your website is no different from that of other competitors, then why would users click on or buy your stuff? Just like in a cold winter, when everyone on the street is wearing down jackets, At this time, there was a girl walking in the wind wearing a super short dress, so he was destined to be the focus of public attention. Of course, the prerequisite for differentiation in the manufacturing industry is that you have a good understanding of the industry, so that you can create differentiated content. So let’s give you an example using the recent trend in online shopping - fast schoolbags. Let’s search for “kuai schoolbag” on Baidu, please see the picture below:
The difference of Kuai School Bag is that it provides customers with high-quality services with free shipping and one-hour delivery. We all know that the competition among e-commerce companies is fierce now. A few days ago, Gome, JD.com, and Suning were in a price war with each other, which made it difficult for them to do so. There is a lot of hype on the Internet, but as a small website, we do not have the strength to compete with them on price, and we do not need to participate. So the one-hour delivery service of Kuaishubao has successfully cut a piece of the cake on the Internet. Friends who like online shopping may have bought things on JD.com and Suning.com. Generally, their promise is to deliver the goods to your door within three days. Even in large cities such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., they have to deliver the goods on the same day. , arrived the next day, but Kuaishubao provides a one-hour delivery service, which is quite cruel.
2. Kuai School Bag’s approach satisfies users’ urgent need for a certain product, so Kuai School Bag quickly seizes a certain market in the industry. Of course, the customers that Kuai School Bag faces are not all over the country, but a few designated cities, and the consumer group is relatively clear - white-collar workers in big cities. He successfully attracted these white-collar workers to come to his website for consumption, which is the value proposition of the website. Kuaishubao gave up the competition with those large online merchants and instead used its own supply speed to seize the market. Their supply speed is the value of their existence.
In fact, there is a saying from the ancients that is very suitable here: more is less, less is more. In order for SEO to occupy a place in the market, we must give up something in order to gain something. If we want to have a whole cake, the final possible outcome is not to be able to eat a bite of the cake. But if we give up pursuing the whole cake and instead pursue a piece of it, we will find that everything will become so easy and comfortable.
To sum up, if you want to become a new force on the Internet, you must create differences and learn to give up. Only in this way can you find yourself and achieve yourself on the Internet.
This article was originally provided by Chengli Media LED Advertising Car Factory http://www.ledche.net/ . Please respect the original information when reprinting it.
(Editor: Chen Long) Personal space of author hbclwzyqc