Recently, "The Voice of China" is in full swing, and various positive and negative reports and opportunistic hype are flooding the Internet. As a senior non-musician, Lao Gou dare not comment on the singing war caused by herbal tea; but about our own industry, Lao Gou can still talk about it.
Some people say that SEO people are happy. After all, they are still white-collar workers and do not need to carry bricks and pull carts under the scorching sun. Others say that SEO people are hard-working, with an irregular pace of life and the humiliation of Baidu. What kind of SEO talents are qualified and good SEO people? Lao Gou believes that there are three main points.
1. Understand the code and get the pictures
SEOers need to understand code. After all, website optimization needs to remove redundant codes, and reading website logs also requires a certain code reading ability; but code is just a tool, not a purpose, so SEO people need to know some necessary code knowledge, but there is no need to Let’s get started, after all, we are SEOers, not CTOs.
Regarding pictures, Lao Gou feels that they are similar to codes. You don’t need to be proficient in them, but you can’t understand them. Just a little understanding. For example, I don’t know how to use PS at all, so every time I draw pictures, I take Excel+QQ screenshots, and the effect seems to be pretty good.
2. It looks cool and small enough to be fresh.
When we first entered the industry, we were all thinking about "spiders", "collection" and "ranking", but after doing it for a while, most good SEO people no longer just focus on these all day long, but focus on user experience. . Fake originality and signature external links are no longer the focus. High-quality articles, reprinted by high-weight websites, humanized website layout, etc., have become the most thought-provoking things every day. In short, good SEO people have shifted their main attention from studying Baidu to studying users. If users like coolness, then my website will be cool from articles to layout; if users like freshness, then my website will be cool. It’s just a fresh little website that’s too cute to kill anyone. Once the user experience is in place and user viscosity has increased, Baidu’s products are all in vain. Taobao, which is included in Baidu with a weight of 1 but has a weight of 9, is a good example.
3. Be both a good doctor and a good patient
SEO people generally have schizophrenia: on the one hand, we are doctors, diagnosing website SEO problems and providing solutions for clients or ourselves; on the other hand, we are also patients, and we undergo physical examinations by Baidu doctors every day. Therefore, good SEO people need to pay attention to two aspects of information at all times. One is the customer or own website data, monitoring spider movements and browser dynamics at any time, and making necessary adjustments to the website; the other is the search engine algorithm and constantly exploring , Only by knowing yourself and the enemy can you fight without danger.
Good Voice of China, some of the students on the stage are looking forward to Yang Kun turning around, some looking forward to Harlem turning around, some looking forward to Liu Huan turning around, and some looking forward to Na Ying turning around; China Good SEO, Baidu, users, bosses, and teams in the audience, How many have turned around for us?
The article comes from a real-name Internet marketing team member | Tianjin SEO-Gou Junwei. Please keep the link http://www.goujunwei.com/archives/254 for reprinting. Thank you!
(Editor: Yang Yang) Personal space of the author Gou Junwei