When it comes to SEO optimization companies, I think many customers will directly think of external link specialists. I don’t know why everyone is so fond of external links. On the contrary, being an online editor is not often mentioned, because in everyone’s eyes , Anyone can do the job of online editing, there is no technical content. It is this understanding that makes our status in the company not high. Every time there is a personnel change, we will pay attention, but SEO online editing is really So tasteless?
I think the reason for this kind of understanding and attitude is mainly because some online editors are too lax about their own requirements. When the outside world does not think highly of us, some friends will give up on themselves and not make progress. In fact, sometimes 360 lines, The top talent in the industry, although online editing does not have a high technical content, but if you do it well, you can still have a better future. But looking at the current SEO market, especially the Internet development environment in second-tier cities, there is really not much development potential. There are mainly four aspects of performance:
1. Being content with the status quo, not having a deep understanding of one's own industry, earning a fixed salary, and doing mechanized work, which is boring but not stressful.
2 Lack of career planning, because in Songsong's view, the career of SEO online editor obviously cannot be done for a lifetime, otherwise it will be too hopeless.
3. There is no breakdown of industry responsibilities, and I think that online editing is just about writing something, or pasting and copying. In fact, using online editing allows you to run many side businesses.
4 Online editors are not young artists, so the things we write must be more in line with SEO.
The above four points are the most common problems that people working in online editing now have, and they are also the reasons why we have not been able to go further in the industry. So now that we know our shortcomings, we must improve them, otherwise we will be laid off next. It must be you!
A In everything, ability comes first
Everyone should first understand that online editing work is by no means a simple copy and paste. Although our work focuses on content, writing skills are also something we should pay attention to, so we should still pay attention to some tips during the writing process.
(1) Pay attention to the organization of the article content, so that the whole article is integrated, and use as many actual cases and data as possible. Talking in the vernacular is not convincing after all, and everyone must remember that a very important responsibility of an online editor is It is to turn novel ideas into popular articles.
(2) Handle the classification of your own work, and make an effective classification of the content that needs to be written, so that different users can find the content they need on the corporate website as soon as possible.
(3) Internet editors are by no means literary youths. The articles we write are not only presented to users, but also presented to search engines. Therefore, every time we write an article, we must self-optimize, remove redundant content, and add long-tail keywords. Everyone knows this.
(4) If possible, create special topics and integrate current hot topics into one topic, which is very useful for increasing click-through rates.
B Do a good job in developing your own career
Sometimes I ask myself, under what circumstances will I not be laid off by the company? It is very simple, that is, your job is irreplaceable, or you are very practical. As for the former, I think only a few friends can do it. , those who can do it will not worry about being laid off. What we need to strengthen is actually the latter, how to make ourselves more comprehensive, and this time we are required to master certain website optimization techniques, just like when we go to work The tasks assigned by the boss are the same. We cannot just take the completion as the benchmark. On the contrary, we must do more each time. Only in this way can we have a better future. Therefore, we must cover basic image processing capabilities and HTML coding capabilities to some extent. , FTP, domain name and space, and programs. In case the team has an emergency one day, and you are a generalist and can take the lead when necessary, you are still afraid of being laid off. I think if you reach this level, At this point, all you can think of is changing jobs to get a high salary.
C The accumulation of connections is crucial
Since you are an online editor, you will definitely come into contact with some industry technologies and some connections, and these are the necessary conditions for starting your own business in the future. As I said before, no one can only be an online editor for the rest of their lives. We must What you do is to lay a solid foundation for your career and pave the way for future development, because since you have already set foot in the SEO industry, you must have a website operator. Just like I have a website for treating bad breath, and when it comes to a new website, if you don’t have one, Seniors will teach you. I think everyone will take many detours. Secondly, space trading and friend link exchange require help from others, so connections are very important. Also, we mentioned before that we should expand our own career. To achieve this, we must accumulate contacts, record customer needs, and lay the foundation for our future development.
D Make a good choice of marketing channels
Promotional ability is an important factor in increasing our salary, because effective marketing and promotion of Feisheng can shape the brand. The effect is of course better than updating article content every day, and social media itself has a high usage rate, so make reasonable use of these All channels can help our customers get the results they want, so salary increases are no problem.
E Make adjustments to your mentality
The last thing I want to say is the issue of mentality. First of all, we must have a clear understanding of ourselves and give ourselves more responsibilities instead of just focusing on our own little land. Secondly, we must be calm in dealing with everything. Don’t be too radical in your handling attitude. The boss’s arrangements naturally have their reasons. We can ask but can’t be radical. Finding our own shortcomings is the key. After all, there are some things in this world that cannot be explained. Then an excellent online editor will definitely You need to learn more about SEO professional skills, coupled with the special advantages of your website editor, in order to do a good job in SEO. Finally, we cannot be content with the status quo and must effectively expand our abilities. This process may take a long time, but as long as we persist, we will eventually be recognized by others.
Today I have said so many words about SEO editors, with only one purpose, which is not to let us be at a disadvantage anymore! The above is from my website http://www.995kc.com The reasons for bad breath, welcome to reprint, thank you.
(Editor in charge: Chen Long) The author’s personal space has come back again