The key to website optimization is the selection of keywords. A good keyword can bring huge traffic from search engines such as Baidu and Google. Keywords are words that describe your products and services. Choosing appropriate keywords is the first step in building a high-ranking website. An important skill in choosing keywords is to choose keywords that are often used by people when searching. .
1. Choose effective keywords: users will match the selection
Keywords are words that describe your products and services. Choosing appropriate keywords is the first step in building a high-ranking website. An important tip for choosing keywords is to choose keywords that people commonly use when searching.
Before you collect the keywords you need, it's important to understand how the average person uses keywords. People generally don't use single words when searching, but phrases or phrases. This plays a more important role in website optimization.
2. Tips for selecting keywords: Ask more and analyze more
Take a pen and write down all the keywords related to your website or product without reviewing them yet. Don’t limit yourself to what you sell, try to think from the perspective of your customers. Those people will bring benefits to your website. Try to put yourself in the shoes of these people.
Tell your family, friends, and classmates what words are suitable to describe your product or website. There's a good chance they'll find some words you haven't even thought of.
Log files will tell you what keywords people use to visit your website. (Some websites will install corresponding tools to generate log documents for network administrator reference when building the website)
3. Refer to other websites: Yihe’s Way
Refer to websites with similar or identical themes to yours and see how their meta keywords are written. In this way, you may get unexpected keywords, but don't paste other people's templates directly, because you don't know what possibilities the webmaster has conducted on keywords before designing the website. This is mainly used for keyword research.
4. Find wrong spellings (mostly used in English): Users love to make mistakes
There are many keywords that people frequently misspell, and identifying these frequently misspelled words or phrases can bring you extra traffic. (As far as GOOLE is concerned, it has a function to check spelling errors. It is recommended not to use misspelled words or phrases as keywords)
5. Multi-use keyword combinations: shooting birds with random guns
Many people use two or three words to form words when searching. According to statistics, the average is 2.3 words. Don't use ordinary, single words as keywords. Such keywords are difficult to rank in the top ten of search engines. For example: If you have the following keywords: "search engine, software, improvement", try to combine them into "search engine software", "search engine improvement", etc. Combining words into keyword phrases will help improve your website's ranking, and you will more effectively increase your website traffic. For example: few people will use "search engine" or "software".
6. Predict popular keywords: stay at the forefront of information
Make popular keywords. Even if a popular keyword is ranked on the second or third page, the traffic it brings is considerable. For example, for "small games", after the third page of Baidu, you can still get about one or two hundred IPs every day. And ordinary words can only bring you a few IPs even on the first day.
For example, 2009, popular movie endings, download replays, games, etc. are all popular keywords. Take the keyword game as an example. Game is a very popular keyword. There are a lot of keyword searches for various games on the Internet. The important thing is to look at How do you do it.
One way is to consider making game cheats. When a new game is created, its strategies, cheats, and plug-ins will inevitably become popular keywords. So we have to care about what new games are coming out every year. Of course, for new games, you can go to some professional game websites to check them out, but you should always pay attention. For example, World of Warcraft Bigfoot, the plug-in for World of Warcraft Elf was already made by someone before it came out.
Another method is to make games on your own website. It is difficult for a website to develop and operate games independently, but webmasters can join some game platforms. There are many such game platforms now. Generally, such platforms have many different games. Then all games on this platform can be your keywords.
The game platform Union.popwan.com is equivalent to an alliance, you can join it anytime and anywhere, and the platform can provide webmasters with a variety of web games, so webmasters don’t need to think about how to develop and operate games. Leave it to the game platform. All the webmaster has to do is to open a game channel on his site to guide users to play games, which will lead to an increase in user stickiness and income.
7. Learn to give up: give up some keywords
Find out those keywords that are rarely used in searches: 1. In English, there is no difference between upper and lower case in search engines. 2. Misspelled keywords are useless, but finding a frequently misspelled word can additionally increase your traffic. 3. Remove those inactive words. In Chinese, there are "的,地,你,我", etc. 4. No one will search using words such as “best” or “crazy”. If there are similar words in your website, it is best to remove them.
8. Choose the best keywords: grab the center
If you followed the above, you must have listed a lot of keywords. Even though, you’ve eliminated some that no one is using, it’s still too much for you, and now it’s time to move on to the final step of keyword optimization.
Try searching in search engines with the remaining keywords and don’t focus on the most popular keywords. Sometimes, it is easier to rank for secondary keywords, because the most popular keywords will have more competitors, and the opposite is true for secondary keywords. The trick when choosing keywords is to find the balance between keyword demand and keyword competition, that is, the selected keyword competition is not very fierce.
9. Why use the meta tag of html?
The meta tag is a special HTML tag embedded in your web page, which contains some hidden information about your web page. The role of the Meat tag is to explain to search engines what information your web page is about. For advanced search engines, the meta tag of html is nothing new. But in any case it is indispensable for an excellent web page.
Still, adding meta generally won't help you rank better in search engines. There are several meta tags, but the important ones are the following: description tag, keywords tag, and title tag. These tabs are particularly important when you refresh them from time to time. If you want search engines to index your website, you will use the redirect tag and robots tag of the html tag.
10. How to use html meta tag?
The title tag is probably the most important tag on your web page. It is the first part of your web page that you see. Put it before description and keyword. It is best to add the keywords of your website in this tag. The title tag plays a very important role in search engine searches. It is best to put it before other meta tags, which is more conducive to the ranking of your website. The title tag is the first description people see about your site in search engines, so try to keep it simple and clear. Let people know what your website is about at a glance.