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Hello everyone, my name is Liang Lei, and my online name is Shitou. Since June, Baidu’s algorithm has been continuously updated, K-sites are still going on, and the complaints from webmasters are spreading. SEO practitioners generally feel that SEO is getting more and more difficult to do. I believe that many SEO practitioners are confused about the future of SEO. Is it? I listened to Lin Xige’s interview a few days ago. ZAC also talked about some of his own opinions in the interview. Can SEO be more detailed and professional? At present, there are many SEO practitioners in China who can be called SEOers, most of our SEO practitioners still focus on external links and content, of which external link specialists account for a large proportion. As ZAC said, search engines have their own rules, and we can only try to adapt to them. Complaining will not help. However, with the continuous updating and improvement of Baidu's algorithm, it has also had a certain compression effect on the SEO industry. It can be said that the SEO industry will be compressed in the next few years. So as an SEO company or an ordinary SEO practitioner, we should How to do it? How to apply such changes? How to avoid being eliminated by search engines?
Advice for SEO companies:
It is no exaggeration to say that many small-scale SEO companies will face difficulties. It is difficult to survive only by improving low-end SEO services. The author learned from a colleague that many customers no longer stay in the rankings of a few keywords. On the Internet, customers' requirements are becoming more and more clear. What they want is cost and order volume, these substantial things, rather than caring too much about how much traffic the website has and which keywords are not ranked on the first page of Baidu. SEO companies must Expand your business scope to find a way out. It is not easy to support a company, especially a large-scale company. The business scope that can be expanded includes: providing virtual hosting, corporate website building, SEO tool development, integrated marketing, etc. At present, many SEO companies actually provide two types of services: website building and optimization.
1. Expand SEO services and refine SEO services
SEO services can now be subdivided into: keyword optimization services, SEO diagnosis services, soft article services, external link services, etc. Many network studios on the Internet only provide a certain type of service, for example: only provide soft article services for corporate website products, these Soft articles are only used to update the website, and the number of words is generally 500-600 words. Of course, those studios have several monthly packages. This kind of livelihood is more suitable for some small online studios, with limited energy and time. We only need to write articles Writers are all you need. In addition, the development of SEO tools is also a good business channel. Nowadays, there are many SEO practitioners. There are many SEO tools abroad, and they are all paid. There are relatively few SEO tools worth paying in China.
2. Integrated Internet marketing is the trend of Internet marketing
No matter what, what we do is SEO services. If we don’t have customers, we will definitely have to wait for death. However, how to help customers sell more products through the Internet is the most fundamental need of customers. The customer's website traffic is there, but there is no order and consultation volume, which still means nothing to the customer. Integrated Internet marketing is to use various There are many methods of online marketing and promotion to achieve the goal, but the actual operation of integrating online marketing is more complicated. In the future, it is exactly this type of marketing talents, so ZAC said in the interview that he should train himself into marketing-oriented SEO talents, and Not a technical SEO talent. However, for an ordinary SEO staff, this step is very difficult, and there are a lot of things to learn.
Advice for SEO practitioners:
Facing the SEO industry that is about to be compressed, how will you choose? Where should we go? Give up or persist? I think we have to ask ourselves this question: "SEO, how long can you persist in doing it?" Yes, fake originality is not easy to use, The quality requirements for external links have become higher, and methods such as buying and selling links will be punished. It is because it is difficult to do, so we have to give up? If search engines were still like the early days, you could easily get to the first page by just posting external links. I I think this industry will explode. The relationship between search engines and SEO is very subtle.
1. Go or stay, it’s your choice
If you feel that it is really difficult for you to continue, then give up. You may develop better by choosing other industries. There is no need to think about meaningless issues such as whether SEO has a future all day long. It is enough to do your daily work seriously. If you feel that it is painful to persist, then don’t waste any more time. The most important thing when doing optimization is persistence, and repeating simple things. It is understandable to say that there is no technical content, and there is nothing wrong with being very technical. The key is whether you dare to break through and try new things.
2. Have the mentality and skills that an SEOer should have
Calm, calm and not impetuous, these are the mentality that SEOers should have. After working in an industry for a long time, you will naturally get used to the rules of this industry. Young people are prone to impetuous and restless, but as they grow older, they gradually Just got used to it. The big deal is starting from scratch, what skills does an SEOer need to possess, what data analysis capabilities, what soft article writing, etc. In short, SEOers need to master a lot of knowledge and the coverage is relatively wide, but most of them only have a superficial grasp. To sum it up in one sentence: I read the code, built the website, wrote the soft article, analyzed the data, and sent external links. I think if there is a habit of searching, there will be a search engine. If there is the Internet, there will be a website. If there is a search engine, there will be SEO. Condensation is the essence. Survival of the fittest. It’s that simple. I am Liang Lei from Old Boy SEO Studio. I welcome your personal thoughts and I will not fight back.
This article was originally published by Pneumatic Butterfly Valve ( http://www.omelvalve.com/ ) and was first reprinted by A5 Webmaster Network. Keep the link!
(Editor: Yang Yang) Personal space of author shitou1987