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ZAC stated in a personal interview that he is pessimistic about the future of SEO. Baidu’s new algorithm has made the SEO world turbulent, and Baidu rankings have become more confusing. Does SEO no longer need to exist in the future? The author believes that these statements are not reliable. . As long as search engines exist, there will be search engine marketing and Internet marketing. This is a big piece of the cake. Compared with the current era when the popularity of the Internet is becoming more and more obvious, our marketing on the Internet is far from enough. SEO only It can be said to be one of the more mainstream marketing methods at present. Of course, compared to other marketing methods, the precise traffic brought by SEO is unmatched by other marketing methods. It is a precise user who may search for a certain keyword a day. There are only four or five, but they can bring two or three businesses. And through video or Weibo, maybe dozens, hundreds or even thousands of traffic can only bring a few orders. The accuracy of SEO is different from other marketing. The method cannot be matched, which is why everyone is very fond of SEO.
Let’s talk about current SEO
Everyone knows that SEO now involves both inside and outside the site. Whether it is "external links are king and content is second" or "content is yellow and external links are second", they all illustrate the importance of external links and content. As a result, many such batch tools have been produced, such as locomotive collectors, various in-site article collection, and various external link mass sending software. Many companies hire large quantities of cheap external link specialists to mass send external links. Large Internet companies even have Fifty or sixty people are dedicated to sending external links. Mass posting, collection, and pseudo-original creation are the most common methods currently used in the SEO world. Are you doing this for all the websites that have been downgraded or K-ed?
Let’s talk about today’s search engines
To put it bluntly, Baidu is a database that can accommodate massive amounts of Internet data. The Baidu spider system will send out spiders to various websites every day to collect information and then release it. Just like a camera, the film will be developed and the ready-made photos will be released. So much bulk, collected, and pseudo-original content is collected by the database, which is a burden to the database, so Baidu has always emphasized that it likes original content. In order to process these bulk, collected, and pseudo-original content every day, search engines also need to spend a lot of time and energy, so search engines are constantly adjusting their own algorithms. The essence of search engines is to provide users with convenience. This is the essence of search engines.
Many SEOs have always treated search engines as enemies. They feel that search engines change their algorithms to deliberately rectify themselves and deliberately make things difficult for them. Therefore, in order to keep dealing with Baidu, SEOs have been trying their best to target search engines and exploit all possible means. Create a loophole to play with search engines. Little did he know that he had entered a dead end of SEO and could not get out. In fact, Baidu is a user simulated by a machine. No matter how good the ranking is, if it is useless to users, it is useless. This is why many websites Long question, why is my website ranking very good, but there is no business volume? After all, if the website itself is not good, no matter how good the ranking is, it is useless.
How should SEO go in the future? I think first of all, it should be to bring business volume as the biggest fundamental. Posting a post is to bring business volume, not just for the so-called external links. Many corporate website management Members like to post advertisements in webmaster forums. In fact, it is useless to post hundreds of thousands of such irrelevant advertisements because no one will read them. SEOs should regard themselves as marketers. They must first analyze their customer areas, where they often appear, and where they may appear. Even if they cannot bring business to themselves, it is still good if they can promote their brand. of. For example, in the medical industry, many websites have been hacked, so many webmasters have become discouraged, started to respond negatively, and have not done their usual work well. This is not necessary at all, because SEO is only to bring business. Without SEO, there are other ways.
As an SEO, you should have your own best marketing method. You should not just focus on SEO all day long. SEO should be the focus, but you should not hang yourself from a tree. Some people are good at Weibo marketing, and some are good at Weibo marketing. I am good at blog marketing, post bars, forums, etc., which can bring a lot of traffic. Although the traffic is not as accurate as SEO, if used properly, the business volume brought is not worse than SEO. Moreover, for those who open shopping malls Like, as long as advertising is effective, why do we have to just do SEO?
SEO must first do a good job in the content of the website itself. Don't just remove fake originals and collect them. Websites with original content will not change due to changes in these algorithms, and the content must be written around the user, changing the beginning and the end. This kind of users can be distinguished; secondly, the construction of external links must continue, because insiders can determine whether this link can bring business, and should not stop building external links. Of course, the quality of external links is the first priority Conditions, these two points will never change, even if the search engine does not exist.
SEO → should change in the direction of marketing, treat yourself as a user, treat search engines as users, work around users, and become an all-round marketer. Don't think about exploiting the loopholes of search engines all day long. Taking advantage of opportunities will only harm yourself in the end. Search engines are not fools and will always find out. The above content was edited by the website administrator of Kunshan Jiali Freight Co., Ltd. This is also the author’s idea after being the webmaster for a year. http://www.js-huoyun.com/ welcomes everyone’s guidance and exchanges, and respects the author’s achievements. Please reprint. Explain the source, and finally hope that all SEOs can do better and better.
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