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In today's search engine environment, the Internet needs a purer network environment. I have been working in the medical industry for a long time. During my time in the medical industry, I also conducted relevant analysis and analysis on the medical website optimization environment. To summarize, the main points are as follows:
1. The website is neither fish nor fowl, and the official website is optimized as an information site. This may be consistent with Baidu’s approach to crack down on fake official websites. Many official websites add a large number of content pages in order to attract traffic to the inner pages of articles, resulting in very little content that is truly their own.
2. The content of the website is redundant. Most of the article content on the website does not revolve around the title. Many of the contents are expanded on the basis of the title. The expanded content accounts for the majority, which leads to the deviation of the article theme. , Secondly, most of the titles of the articles are only summarized by the long-tail keywords searched by users. This leads to the similarity of the titles to be too high, causing the website to be optimized for optimization, which is also a major problem of the medical website. Criticize.
3. The proliferation of external links. Through asking some friends in the industry and online consultation, I learned that many medical companies’ assessment of external referral personnel is based on daily quotas. It is stipulated that 100 or 120 posts should be sent every day, etc. Although this amount has reached But the quality is far from keeping up. To say the least, posting in this way cannot meet the requirements for good maintenance in the future, let alone achieve marketing effects. These also involve external link experience or can be called the opposite of on-site experience. The importance of on-site experience is becoming more and more prominent, so the importance of external link experience is bound to become more and more important.
4. The positioning of the website can be within the site or outside the site. The positioning within the site is mainly in the direction of content. Some websites have a lot of content and a large amount of information. Some use the method of site groups. No matter what kind of content is being done in the site, In all forms, there must be content that needs to be highlighted on the website. Maybe some people think that there is still a lot of content that cannot be done, so this requires another website, two websites... to achieve coordination. The most important thing in the external promotion plan is user guidance. You can choose from brand guidance or user practical content guidance, but the ultimate goal is to make users have a sense of trust in the brand to achieve conversion.
Through the sharing of the above points, and looking at the K site incident on June 23 to the announcement issued by the Baidu web search anti-fraud team on October 23, Baidu’s anti-fraud algorithm has been updated and upgraded. There are various signs that the medical industry urgently needs to develop new models. .
I first came into contact with SEO from e-commerce websites, so I also had in-depth exposure to e-commerce marketing models. I personally think that the e-commerce model for medical websites is also a better new way. Of course, this is not Applies to all health stations, some may be counterproductive.
The e-commerce model of medical websites is roughly summarized as follows:
1. Mallization of hospital website
2. Optimize site diversification, such as splitting content into multiple sites for operation, or changing site types to project sites, interactions, information, etc.
3. Strengthen cooperation with third-party platforms. Baidu’s update this time has significantly improved the website weight of news sources. Cooperation with news sources and the operation planning of medical station malls are a good choice. In addition, some medical industries Can participate in local group buying
4. Strengthen the marketing efforts of external promotion and shift the focus from "quantity" to "quality". This is also the future trend of search engines.
It is difficult to describe the above complaints in one article. Interested friends are welcome to communicate with me and discuss the details of the e-commerce model of medical stations. This article is first published in A5. Please indicate Nanjing SEO Misty Rain Blog http://www.hagongzuo when reprinting. .com communication QQ group: 171742995
(Editor in charge: momo) The author’s personal space for buying fashion accessories
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