Recently, many friends have been discussing whether we should continue to do external links, because many websites that insist on doing external links have lowered their rankings, and some have even been directly demoted by Baidu, while websites that do not do external links have improved their rankings. . A data recovery website I have is also in the same situation. When I insist on doing external links every day, the ranking basically does not change. Then I ignore it for more than a week and only update the article every day. Instead, the ranking keeps crawling online. It's weird. .
I wonder if you are still struggling to add some irrelevant backlinks to your website? Many friends know that adding too many junk external links to your website is actually not very effective. Gu Xuxu believes that backlink building must be natural, and do not deliberately add meaningless external links to the website. What our off-site promoters work hard for is not the one or two insignificant external links, but they should learn to attract more traffic through off-site articles. Today, Nanjing SEO Gu Xuxu is here to talk to you about how to get more effective traffic through forums. The following content is just my humble opinion. If you have different opinions, please leave me a message.
attractive title
The importance of the title is far greater than the article itself. As the saying goes, a man relies on his clothes and a horse relies on his saddle. A good title is equivalent to giving the article a gorgeous decoration, allowing him to make impressions from the dazzling and blind titles on a page. It can catch the user's attention and stimulate his desire to click. This is the meaning of high-quality titles. If the same article is displayed on the same platform with different titles, there will definitely be a significant difference in the clicks of the two articles. Of course, Gu Xuxu is not encouraging everyone to create headlines. The title of the article still needs to be written around the inner pages of the article, and it is better to do as little as possible such things as selling dog meat over sheep's heads. Gu Xuxu's previous article "How to Write a Good Article Title" has a detailed introduction. Friends who like it can check it out.
Instructive article content
Many friends don’t pay much attention to the quality of articles when doing off-site promotion. In fact, this is not their own problem. In the final analysis, it is a problem of the system. If the company evaluates them based on inclusion, then for them, , being included means that there is no problem with the work they have done. Time is tight and the tasks are heavy, and many people have no time to take care of other things.
Now let’s put ourselves in our shoes and look at the articles we publish as a customer. Can you read such articles? Many friends will say that it is difficult to attract traffic from outside the site. In fact, Gu Xuxu arrived I think it’s not that it’s difficult to attract traffic outside the site, but that you don’t really treat users sincerely. Post an article casually, pieced together, and some of it cannot be read at all. After reading such an article, you will ask others to smoothly reach your website through articles outside the site. If the traffic is really so If it were easy to do, whoever would do SEM or SEO would just publish articles.
If we constrain our external promoters according to the standards of articles on the site, I believe that there will be different gains.
Choose the right promotion platform
When you have an article, you need to find a suitable platform. I have always wondered why many regional websites go to forums in other cities to write articles, or go to an unrelated website to write articles. In the past, this approach may have been unquestionable, but if we continue to do so now, I personally feel that it is a waste of manpower.
I believe that everyone does not have a lot of staff on hand. A normal enterprise website has 2 to 3 extrapolation personnel. It is already too much. We are wasting limited manpower and material resources on such meaningless work, so what can we really do? The effect is very limited. Why didn't US President Obama go to China to give a speech during the election? Why didn't he go to Africa to give a speech. Because our vote has no effect on him at all. In the same way, if a company that provides local data recovery services in Shanghai goes to a local forum in Nanjing to promote it, how can it achieve the results you want?
Written at the end: Everyone understands the principle, but only a few can actually practice it. Don’t limit your website development to SEO. It will be very tiring to build your website for the sake of ranking. When Gu Xuxu used to work in a dance training store, the company did not have its own website and relied entirely on third-party platforms, which could bring in more than 500 inquiries every month. Therefore, ranking is not all of our work. If I have time in the future, I will share my work experience in this company with you separately.
This article was originally written by Nanjing SEO consultant Gu Xuxu, from Gu Xuxu’s blog, original address: http://www.guxuxu.com/post/54.html Please keep the link for reprinting, thank you
(Editor: Yang Yang) Personal space of the author Gu Xuxu