Baidu has changed a lot since April 1st. Now we list the major events during this period as follows:
1. April Fool’s Day: Baidu’s large-scale K station, similar to Google dance movements.
2.April 20th. Baidu launched a professional version of search promotion, which is known as the Phoenix Nest Plan.
3.April 22. Baidu launched the Baidu search open platform, which is known as the Aladdin Project.
4. April 28th~April 30th. Baidu snapshots of thousands of websites are stuck in these days. No new pages have been included since then.
5.May 12th. Site website, including the homepage, descriptions are randomly crawled by Baidu. When querying keywords, the description content is still displayed normally. Baidu has a long history of abnormal phenomena, but the recent series of abnormalities are really rare. PC Games will do a detailed analysis of each part. This article will first discuss it in general.
What is certain is that the core of this series of action is Phoenix Nest and the Aladdin Project. One is for Baidu promotion, Baidu's direct bread and butter; the other is for natural search, the foundation of Baidu's survival.
Station K on April 1st has basically recovered since then. This is the prelude.
Baidu launched these two blockbusters in mid-April, and this is the core.
Since April 28, Baidu has not updated or included the natural search results, and randomly crawled the descriptions. This is an adjustment in response to Fengchao and Aladdin.
In response to the above phenomenon, many SEOers are now very panicked and feel that Baidu is fickle and SEO is becoming more and more difficult to do.
Let’s talk about your own views on PC games:
1. The survival of search engines is fundamentally based on user experience. As we all know, Baidu does not do as well as Google in terms of focusing on user experience. Especially the bidding on the left, many times the first page is full of bidding, which undoubtedly seriously affects the user experience. In addition, Baidu seems to be far from advanced in Chinese search technology. A large amount of spam information and widespread manual intervention are all manifestations of Baidu's immature technology. Baidu has always dominated the Chinese search market, but Google has grown rapidly in recent years, especially at the beginning of this year when its market share exceeded 30%. This is undoubtedly a shock to Baidu. Therefore, Baidu's change is inevitable. Baidu’s Phoenix Nest and Aladdin projects are responses.
2. Detailed analysis of the Phoenix Nest Project and the Aladdin Project.
3. Baidu has conducted large-scale testing around these two plans, and adjustments are normal. Therefore, don’t be surprised if during this period your site has been K-ed, has been plucked, is no longer updated, is no longer included, has lost rankings, and has abnormally displayed descriptions. There will definitely be many related questions later. Be mentally prepared.
4. Estimated time: This is actually the last thing I want to talk about for PC games, because there are many uncertain factors. But we can make a bold guess. According to Baidu’s internal news, the bidding will be adjusted and ended before September. As a related adjustment measure, it is reasonable to make changes before September.
5. Countermeasures:
PC games have always emphasized their point of view here. The website is user-oriented, and the search engine is also user-oriented. Whether it's a cat catching a mouse, or a mouse playing with a cat. The playrooms are endless. White hat and black hat are eternal topics. PC gaming just wants to say that focusing on user experience, especially website content construction, is the constant approach.
Don’t always think about using black hat techniques to get around the corner and seek shortcuts. Haste makes waste, and in the end you will find that being a Baidu person is too tiring. Isn't it?
But PC games have never felt tired of being on Baidu, because they have their own unchanging ways. Everyone is welcome to comment and discuss this issue together. Welcome everyone to visit our site: Game Forum