In January this year, Beauty Street really started to operate. At that time, there were only more than 200 registered people. Later, after some thinking, a series of changes were made. Because I am working on this website as a part-time person, I don’t have much time to promote it myself. I did a series of promotions, and within one month, more than 1,000 effective users were added, and the PV reached more than 20,000. Although some SNS websites have tens of thousands or even tens of thousands of registered users, many users only have empty accounts, that is, they register once and never log in. However, users of the Beauty Street website basically log in several times within a week after registering. times, most of them log in every day. I mainly did the following tasks:
1 The positioning is clear and clear. I started Beauty Street before because I thought the domain name was good, www.meinvjie.com, which was relatively simple, so I positioned it as a topic for women. Later I discovered that the topic of women was particularly broad and the results were very vague. Later, in January 2009, it was positioned as the Beauty Street Draft Network, specializing in draft activities. Later, the effect became more and more obvious, which shows that the positioning of an SNS is particularly important.
2 Soul character screening mechanism. If a website does not have some souls, then the website will be dull. I named them Beauty Street Stars. To become a star, there are certain requirements. Therefore, the hierarchy of the entire website becomes clearer and clearer.
3. Village system to improve the cohesion and promotion of the website. The village system that has been left over for thousands of years must have its own reasons for its existence. Here, the village chief is in charge. Therefore, there is competition between each village, and they will automatically promote it. The number of people continued to increase.
Haha, let’s share these points first. I’m off to work first, and I’ll discuss other points when I have time. Beauty Street Talent Network is currently very active. Its main promotion method is not based on search engines, but on creating the core of people to form a centripetal force. Basically, 70% of the current audience is girls.