As of February 21, 2009, nine batches of websites had been announced in the nationwide campaign to crack down on vulgarity. Various types of websites and IDC service providers across the country shut down and inspected vulgar websites, and made it clear that the website cannot be opened without registration. The first thing to do is to bear the brunt of the website with large traffic and popularity. The next step is to choose the area with the most individual webmasters, such as Fujian Province has been covered in the news these days.
Today we will discuss what signals the country has given us under this situation? Where will Internet marketing go? What should Internet marketing services have? We will also use the experience of the in-depth Internet marketing planning agency as a reference.
What kind of signal does the country give us about the vulgar trend?
1. Macro-control is not only in the economic field, the Internet market is also facing national macro-control. Because the Internet has a much greater impact than the first industrial revolution, involving all levels and aspects of society and life, and even changing people's lifestyles and habits. This movement shows the country’s attitude toward the Internet market and is also a powerful signal that determines the general direction of China’s Internet development and must be observed;
2. The development of the Internet has gone through an extensive development stage and has entered a stage of free competition that emphasizes rules. This action means that the country must gradually lay out and implement the rules for Internet development. This is an inevitable law of market development. Internet and no
The online Internet is an excellent opportunity for China to participate in international competition. After the country completes the overall layout planning of the large framework, we will see the gradual introduction and implementation of specific and subtle rules.
3. "The situation is stronger than the people." In this situation of major changes and adjustments, Internet companies that provide website construction and online marketing services to small and medium-sized enterprises must not slack off. Opportunities are already in front of us, and we must adapt to the situation and start planning for the future. 3-5
development plan for the year. The era of extensive development has passed. Internet marketing is no longer a technical issue, but has risen to the level of corporate marketing strategy.
4. The website cannot be opened without registration. Are you ready? Even after a period of time, the efficiency of website registration will gradually improve and the registration time will be greatly shortened. But before the filing efficiency can be improved, have you thought about how to deal with it?
After the anti-vulgarity campaign begins, where should online marketing services go?
1. Internet companies that build websites in a shoddy way using templates are facing a situation where enterprises are thirsty for results. Is your market still as prosperous as ever?
2. The impact of the financial crisis will continue for at least 3-5 years. A large number of export-oriented small and medium-sized enterprises in China will inevitably seek more cost-effective online advertising and online brands to compete for the domestic market and international secondary markets in order to seek survival and development. ,
The battle between high-quality, effect-oriented corporate online marketing and online brands is bound to begin. The sales-oriented website construction service model will inevitably gradually tilt towards technology- and service-oriented brand-based online marketing service companies. Enterprises
Website construction is no longer the price of buying a computer and a mobile phone, but has risen to the level of corporate marketing strategy. Of the hundreds of thousands or even tens of millions spent on advertising every year, the investment in online advertising is naturally handed over to online marketing service providers with good reputations and brands.
3. Internet marketing will be taken seriously, so as the main body of Internet marketing, the quality and quality of marketing websites, and even Internet marketing solutions aimed at shaping online brands, will inevitably gradually form a huge demand. Existing service capabilities can
Is it enough to meet these needs? The industrial chain of the Internet marketing service market is far from being formed. I wonder if those knowledgeable people should put aside their "door views" and contribute to the formation of the industry industrial chain?
4. As I wrote an article not long ago "Joking about the game between Internet companies and small and medium-sized enterprises", the situation of small and medium-sized enterprises has undergone fundamental changes before and after the financial crisis. The market has been formed, but a service system that meets market needs
It is still very fragile. Although my personal strength is limited, as the person in charge of the deep network marketing planning agency, we are working hard to gradually move forward in accordance with the service concepts and technical concepts required in the future. I (Deep Sea Wolf) appeal to more people in the industry
People will participate and build an online marketing service industry chain as soon as possible.
5. The essence of the Internet is open sharing, and the essence of a website is hyperlinks. If we follow China's traditional "Nine Martial Arts Schools" among the sects, we will definitely miss an excellent development opportunity. Therefore, integrating resources, sharing resources, and connections
Hyperlinks should be what we as people should be thinking, thinking, and doing. Let’s start with my sharing and hyperlinks. Although I have little talent and limited strength, I firmly believe in respecting the laws of market development and looking at China’s Internet marketing from a developmental perspective.
It is the absolute truth.
After the anti-vulgarity campaign begins, what should Internet marketing services have?
1. Since it is marketing, professional Internet marketing planning or website planning is essential, and web designers should no longer be involved;
2. The real effect is the effect of online marketing. It is by no means a single promotion method such as search engine bidding ranking. It should be a comprehensive and feasible solution;
3. Website technology must integrate the ideas of SEO optimization and user experience. This is the core idea that must be followed for the quality of website construction;
4. Meet the technical requirements of SEO optimization. The higher the level, the higher the quality of the website;
5. User experience is the core of converting target traffic into target customers. The deeper the application, the more obvious the effect will be;
6. Website promotion should be chosen in line with the actual situation of the enterprise. Be patient, master the correct methods, and experiment, experiment, and experiment again;
7. The CMS system of the website must take into account the needs of the enterprise's Web2.0 services and have the ability to upgrade website functions at any time;
8. Internet marketing is not a one-and-done deal. You should reach a long-term consultancy and maintenance cooperation mentality with the enterprise to ensure real Internet marketing effects;
In this situation, the deep network marketing planning agency has also been affected. Our three main websites and some customer websites have been implicated. There are websites under the same IP that have not been registered, and the entire computer room has been shut down for rectification. . this
It’s strange that it’s not affected like this. The website is closed for 3 to 5 days. However, we have taken the following measures for your reference:
1. All websites that have not been registered for the time being will be transferred to foreign servers. Choose a service provider that supports cloud computing technology, and the access speed can be guaranteed;
2. The website could not be opened for a few days. Three days later, Baidu deleted our new main website www.depth-net.cn. It resumed inclusion two days later, and "Dongguan Website Construction" naturally ranked 4th on Baidu. Website quality is the key. effect;
3. The new main website www.depth-net.cn was released and submitted to the search engine on February 1, 2009. Baidu included it on February 3, 2009, and released the included data ten days later. Although the website was shut down and blocked by Baidu, the quality and original content of the website
Let the search engines open up, so that our new website can achieve the effect of ranking 4th in Baidu's natural ranking for the core keyword "Dongguan website construction" in 20 days, basically achieving our expected goal.
Kind tips:
1. At any time, website quality is one of the core ideas of Internet marketing technology. Don’t neglect to practice basic skills.
2. From the high road to the simple, martial arts also pays attention to basic skills, and the same goes for online marketing technology.
Text/Original by Deep Sea Wolf, please indicate the source when reprinting.