Some time ago, I received orders for the production of several small and medium-sized enterprise websites, so I searched on Baidu and looked at many corporate websites. Most of the corporate websites were very rough. Most of them downloaded the ASP source code online and then directly changed the pictures. , and many of them are simply static sites connected by a few HTML pages. Most of the time, these sites cannot attract users to purchase products. So how can corporate websites use e-commerce as a powerful tool to achieve considerable profits? I have summarized the following points:
1. Pay attention to e-commerce
In order to create greater profit margins, we must pay attention to e-commerce. Now, under the influence of the financial crisis, most companies have switched from traditional advertising media to online advertising and promotion, which not only increased revenue, but also improved corporate visibility and brand. The improvement and the huge base of domestic Internet users determine that once the website is promoted, the effect will be very good.
2. First make a good website
Choose website source code suitable for corporate websites, such as order systems, membership systems, etc. The template needs to be made more generous. After all, it is a company and cannot be looked at as petty. The content should be updated in a timely manner with the latest situation and activities of the company, focusing on the products, especially the pictures of the products. The product pictures taken by some websites are just like looking at them. Don't want to buy it.
3. Is bidding promotion suitable?
If your product keywords are not so popular, it is recommended not to do it. Doing more SEO optimization will get a good ranking, because even if you do it, not many people will come, after all, there are not many people searching. So how do we promote it in this case? I personally think that we should promote it to the target user group and advertise on forums or websites of related products or related industries. This will achieve better results, after all, it is targeted at the target users.
4. Add business link
Join the third-party platform of Business Communication in the enterprise panel to communicate with browsing users in a timely manner. How to turn users into your customers is the skill of these consultants.
5. Provide after-sales consultation and achieve word-of-mouth marketing
Many companies just forget about selling things, and the after-sales service is not very good. For general small and medium-sized enterprises, they should pay more attention to after-sales consultation, so that users can evaluate you better and better, so as to communicate with each other to achieve the ultimate goal of word-of-mouth marketing. Best results.
6. Combined with the mall system
Integrating the mall system into the website can not only better display the products, but also use third-party platforms such as Alipay to allow customers to pay directly for purchases, eliminating inconvenient problems such as remittances and creditworthiness.
7. Handle every product picture well
In addition to looking at product parameters when shopping online, one of the main factors that determines the final purchase is looking at pictures. A good picture will leave a good impression on the customer about the product.
8.Cooperative promotion
Cooperate with popular forums in related industries to directly display target customers. This effect is the most obvious. Of course, cooperation with popular forums requires payment. You can do it for a while to see the effect.
9. Soft article promotion
Find soft article writers to write and promote product-related soft articles. The effect is actually very obvious.
10. Online video promotion
Using video advertising alliances or online video websites for video promotion is very intuitive and effective.
Combined with the Internet marketing of small and medium-sized enterprise websites, these points have been roughly discussed. There are still more shortcomings that need to be discussed and explored together.
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