I have been studying the field of SEO for two or three years. In other industries, you can only be considered a novice after working for two or three years. But when I think about when the SEO industry first appeared, and then look at the many newbies in the industry, I find that I am still considered a veteran. After working on SEO for the past two years, I often feel confused when I think carefully about the work I do every day. What is SEO? There are a lot of forums and blogs to share relevant skills and experiences, but in fact, if you think about it carefully, these skills are not unique to SEO. There is no such thing as SEO.
It becomes clearer when we look at the general steps of SEO.
Website external link construction
In fact, this should be what the public relations and marketing departments should do. The external links of large companies are all given by users themselves. Large companies do not do any external link building at all. There are very few exchanges and connections, which are called business expansion. It is estimated that this matter is not under the control of the SEO department, or even dedicated to it. SEO department. When have we ever seen big companies like Haier and IBM building external links? Even pure online brand Wikis have never done this kind of thing. Really powerful companies don’t do this. Only little people like us work tirelessly to do this.
Website keyword analysis
In fact, it is demand analysis and market research. When doing any kind of business, don’t you need to do demand analysis and competitor research? It’s just that the tools are different. Keyword analysis for SEO is to look at the number of searches and the number of returned competitive pages. Unless you are a genius or have venture capital and spend other people's money to do your own things, otherwise you need to do some research first no matter what you do.
Website traffic analysis
Many years before SEO appeared, website traffic analysis was one of the things that must be done to operate a website.
Website page optimization
This is just like writing essays when you were a child. You can't call all the essays written in the second to third grade "my essays". The total score is divided into "Two Giant Pandas", "Jinan One-Day Tour", and "Jinan Zoo Travel Notes" Let’s wait for a different topic. The same goes for optimizing the page Title tag. Other keyword optimizations that need to be done on the page are completely the same as the basic requirements for writing essays. All you need to do is take a good primary school Chinese class.
Website architecture optimization
A reasonable and clear internal structure will help it be crawled by search engine spiders and help users browse internal links. In the final analysis, this is actually a technical issue. Which web pages must be crawled and which things cannot be crawled? Technical personnel only need to follow these specifications and do not need to know what SEO is.
After looking around, you will find that you don’t know what SEO is. Most of what we do is common sense. Of course, the good news is that common common sense things are often things that ordinary people can't do or can't do well. Therefore, the so-called SEO and SEO industry have emerged, and they will be prosperous for at least several decades until the Internet withdraws from people's lives. life.
My website---Jinan 114, URL http://www.jinan114.com, a professional classified information platform in Jinan area.