Search engine optimization SEO strategy, in fact, an SEO strategy should mainly include the following three parts:
1Content research and innovation
2 Content structure within the website
3 Create an import link
These parts do not emphasize the need for a correct execution sequence. Some people did not establish incoming links until the website was closed. On the contrary, some people started by establishing links and achieved good results.
Many people prefer to create content and build links at the same time, because the structure of the website requires a large amount of content to be continuously enriched. For a successful website, content updates and link building are ongoing.
Content research and update
The first step is to identify keywords through which customers can use search engines to find your products and services.
Generally speaking, it is impossible to search for only a few limited words, but the more you search, the more resources you can find. If time permits, further exploration may be needed.
One very important thing to keep in mind: more than half of searches on GOOGLE are unique.
You need to create a web page for each keyword, which may mean creating many pages. After creating a web page with content based on your keywords, there are many things that need to be done. These things are the basis for search engines to browse and determine what your web page is about. They include:
1Import link text
2 title tag
3Hashtags
4META tags
5Remaining content of the website
6URL
Each of the above is an opportunity to tell search engines what your page is about - but if you take it too far, you'll be penalized.
Content structure within the website
The purpose of this section is to allocate PR to your site so that your homepage runs as efficiently as possible.
PR (Page Ranking) is related to the number and quality of your incoming links. A good PR can improve the position of your page in search results.
If you want to see the PR of yours and other websites, you can download GoogleToolbar.
In an ideal world, every page would have its own incoming link and PR, but in fact this is impossible and unnecessary.
Google recommends no more than 50 to 100 links on each page. Simply put, the PR of each page will decrease with the clicks from the homepage, so you need to seek an architecture that can give each of your web pages the least number of clicks.
Competitive terms may require more PR to climb to the top, so you may want to introduce some unconventional rankings into your structure so that your special pages get more PR value than other ordinary pages. .
The easiest way to distribute PR without disrupting your website is to use a sitemap that is separate from your homepage. Obviously, this will add one more click to each of your web pages, while also integrating with your home page in conjunction with your architecture.
Create import link
This is one of the most challenging strategies, and this part requires you to do a lot of work and think creatively.
There are several ways to get import links:
1Exchange reciprocal links with other websites
2Buy one-way links
But it is generally accepted that incoming links from authoritative websites are important for competitive terms, and even for non-competitive terms, you may also need some good links to further develop your website.