Since entering the competition, I haven’t spent much time on the Gubaiyou SEO competition site - my Gubaiyou women’s clothing! So what’s the difference?
1. I checked the websites in front of Baidu today. Many of them have more than 1,000 external links, and there are also high-quality external links! The women's clothing website only has dozens of external links. (What a lazy person! It’s been a month, less than one external link a day)
2. Another obvious feature is that most of them are blogging programs, and Gu Baiyou Women's Wear chose dedecms! There is no further in-depth analysis of other websites for the time being. The following is only personal experience, preparation and maintenance plan in the early stage of building the website. 5-point summary, I think it is more important to share with you first!
The first point: clarify the theme
The homepage is the positioning and theme of the website - determine the keywords and website columns of the website. Example: Gubaiyou Women's Clothing - Gubaiyou+ Women's Clothing. The content is mainly women's clothing, and related keywords are expanded as column names.
Note: Due to the particularity of Gu Baiyou, you can decide the theme yourself and create related words by yourself!
Second point: Template simplicity
Principle: concise, clear structure! Reduce unnecessary code! Structure: home page - column - inner page Example: Home page corresponds to the target keyword Gu Baiyou. The column corresponds to related keywords such as Gu Baiyou’s dress!
The content corresponds to the detailed content of Gu Baiyou related content (what everyone calls long-tail words). Description: The concise template makes the website read faster and more smoothly. The clear structure allows the internal links of the website to form a large, orderly network, which is stronger and [bigger] and the weight is better distributed and transmitted.
The third point: website standardization
Unify links and centralize weight
The home page of the website has the same link, such as www.gubaiyou123.com, not gubaiyou123.com, nor: www.gubaiyou123.com/index.html.
Regardless of the links within the site or outside the site, all links are unified and absolute addresses are used! For cms, the link code in the template and the directory settings in the program background must be checked to ensure uniformity and standardization.
Point 4: Website scaling
After the website columns are laid out, it is time to start adding content (again, under BS, the article has only been in the early 50s for so long, which is really lazy). Combined with the document keyword maintenance in the dedecms background, the page content is automatically linked.
Example: Gubaiyougubaiyou women's clothing points to the home page
Dresses, jeans, etc. are linked to their respective columns.
Point 5: Maintain normalization
Insist on updating every day, and steadily update the content and quantity of the website according to your own schedule. The links to the website should also continue to increase, and the same should be stable, and do not suddenly add too many external links.
The so-called good start is half the success. Preparation and positioning in the early stage cannot be ignored. A good internal structure, rich content and the support of appropriate external links can also achieve a good ranking. 123 Act when you are ready!