External links, in this article, refer to links from other websites to your website. If you look at a website from a spider's perspective, external links are an important criterion for measuring whether a website is excellent. An external link is equivalent to a door to your website. It can not only guide visitors to enter, but also attract spiders. Therefore, the more external links there are, the more chances spiders will visit, the more search engines will like your site, and the weight of your site will also increase. In addition to quantity, we should also pay attention to the quality of external links. The so-called external link quality, excluding the content factor, can be simply regarded as external links with many external links and many spiders.
For example, your website has two imported external links, one is a new site, it has very few external links, and spiders visit it 10 times a day. One site is an old site with many external links and is visited 10,000 times by spiders every day. Which one do you think is of good quality? Of course, the more spiders that import your site’s external links, the better the quality of the external links.
For example, if you open a shop, it has two doors, front and back. Outside the front door is a popular vegetable market, and outside the back door is a secluded street that is rarely visited. If you have to block a door, which one do you block? Of course, you can’t block the most valuable one, which is the front door with a lot of traffic. The same can be used to look at the value of external links.
In fact, the core idea of Google's PR is this. Use the PR value to measure the quality of a website's external links. If you import a lot of external links, your PR will increase. At this time, the value of each external link you export to other sites will increase. The weight will also increase. This formed a network of links, which is how the Internet came to be. Therefore, constantly increasing external links is the first thing that webmasters must do. It is not an exaggeration to say this.
How to get external links for free?
There are many common methods, such as writing soft articles and publishing them, buying links, buying forum signatures, submitting category directories, submitting network navigation, exchanging friendly links with other sites, writing blogs and publishing your own links, etc.
The most effective among them is to write soft articles, especially if the soft articles are published in a place where webmasters gather like a5, they will be quickly reposted by other webmasters. The more reprints, the more external links, and the proliferation of good soft articles is crazy. , so the value is the highest. The disadvantage is that the writing skills of the webmaster are very demanding, and hiring someone to write for you is expensive.
Next is the purchase link. It is also a way to quickly increase external links. It is very beneficial to quickly increase the PR value, the number of included items, and keyword rankings. From the fact that a5’s link group buying business has always been very popular, it can be seen that this method is very popular. However, this kind of external link is not free to obtain. Although the effect is good, the disadvantage is that it is expensive and cannot be afforded by ordinary small webmasters. It is inconsistent with the topic of this article, so it is not recommended here. The same is true for buying forum signatures, but you can also add your own external links to your signature. This is free, but it requires you to be active in the forum to be valuable, so it is also a labor-intensive thing.
In the same way, posting or leaving comments on forums or blogs to create external links is also very labor-intensive and easy to be deleted by administrators, so it is not ideal. And many blogs have restrictions that prohibit spiders from accessing the links in comments. So it’s useless to send it.
Exchanging connections is what the webmaster must do. Only in this way can you have a good external link network and your site can be truly integrated into the Internet. But you must link to the other party, so the total amount is capped and is a limited resource. It is impossible to obtain unlimited external links using this method. Webmasters who quietly remove links after exchanging links will be despised.
Submit classified directories. It is difficult to include in international classified directories like Amazon, but once included, it will be of high value. So must give it a try.
Submit a navigation site, which is no longer able to obtain good weight, because it is difficult for a weighted navigation site to include new sites, while ordinary navigation sites have too many external links and have lost their weight and value. Generally, for sites with more than 30 export links, the weight of each link will decrease, and navigation sites have hundreds of links.
Finally, the author recommends a good method, which is to submit your website query to some websites that provide network services. If such sites have query records, you may get a high-quality external link. For example, http://www.52link.net is a website that provides batch output inspection services for friendly links. It can check the quality of all exported links on your website and whether they have been linked back to you. You enter your URL above to query your website, and at the same time as querying, a query record is generated. Because of its high weight, it is included quickly. Your query records will soon be accessed and included by Baidu spiders, so that your site can get an external link that can be queried on Baidu, and it is a permanent external link. There are many more sites like this. Here is just an example. I will not describe them one by one.
Please indicate when reprinting: Author of this article: http://www.52fengshou.cn Ye Teng.