The low-cost and large-market marketing model of e-commerce has been recognized and recognized by many companies. In the context of the global economic crisis, e-commerce is gradually maturing, which is also a concrete manifestation of society's continuous improvement and progress. However, there are still many people or business owners who are not familiar with e-commerce and have a very simple understanding of online marketing.
Just a few days ago, a friend from Chengdu was working in a company that was preparing to conduct online marketing of related products. The method required by his boss is to recruit people through QQ. In fact, this idea is completely wrong. A friend in the industry considers this method to be an insult to Internet marketing. Internet marketing is also a comprehensive knowledge. Although it cannot be said to be unpredictable, it is not simply like this friend and boss thinks. It's so simple.
To do a good job in online marketing, business owners must first have a certain understanding of this industry and understand how much benefit they can gain from such marketing. You can’t just listen to what the practitioners say. The author below will talk about some important data analysis, which is not only helpful for business owners to understand online marketing, but also useful for some colleagues who have just entered online marketing.
1. How much money are business owners prepared to spend on related online marketing?
How much money companies need to spend on related online marketing is the first thing companies must understand. With a budget, practitioners can make relevant precise marketing plans based on the budget and product features. This will lead to better marketing results and create more profits for the company.
2. Choose the best online marketing method according to the company’s budget
According to the company's Internet marketing expenses, select relevant Internet marketing methods, that is, some promotion methods that meet the cost requirements and product characteristics, and organically combine free Internet promotion methods with paid promotion. Strive to maximize results.
3. How much traffic can be obtained through these online promotion methods?
According to the network promotion plan that you have formulated, how much traffic can you get through relevant network promotion? This is the most concerned issue for enterprises. How much money you spend and what effect it brings. For practitioners, this is also a demonstration of their own value.
4. How many PV conversions are obtained through promotion?
Obtaining traffic is not the ultimate goal of e-commerce website promotion. What is needed is better PV conversion. Only with a high PV conversion rate can the promoted traffic be consumed. If a person comes in and simply looks at the homepage and then jumps out, then he definitely has no intention of making any consumption. This is also to determine whether the judgment of the user group in your plan is accurate. There is also how sticky the content of the website itself is to viewers.
5. How much traffic is obtained for related consultation and how much is consumed?
For positive network promotion, the target user population should account for the majority of the traffic obtained. As long as the content of the website can well meet the needs of users, related consultation and consumption should account for a large percentage of the total traffic.
6. How many of your existing users have repeated purchases and how many of them have volunteered to help you with word-of-mouth publicity?
Existing users will make repeated purchases and voluntarily help you promote word-of-mouth. This depends on the cost-effectiveness of your product and the quality of your online customer service personnel. If the price/performance ratio of your product is better than that of its peers, then online customer service staff need to be enthusiastic and patient. Answer customers' questions carefully, leave a good impression, and do a good job in word-of-mouth marketing. If these two things are done well, then there will be a greater chance that existing users will make repeated purchases and voluntarily give you word-of-mouth promotion.
7. How much profit can Internet marketing bring you?
Profit is always the most important issue for business owners. With investment, there must be returns. This is an issue that we practitioners should also understand. A good Internet marketing plan + a practitioner with strong execution ability + website content with high user adhesion. As long as you do these things, do it well. I think maximizing profits shouldn't be difficult.
The article is reprinted in: Kevin talks about quickly letting you understand the key points of Internet marketing