Recently, I found that the keyword rankings in my China Pesticide Network website have changed a lot in Baidu, and they have all dropped, which has been very frustrating. After careful analysis, I feel that it is caused by excessive keyword optimization within my website. Judging from the keyword observation of "China Pesticide Information Network", it dropped from the original fourth place to about 76th place, which made me very depressed. Several other keywords also plummeted. At the same time, my website traffic also quickly dropped significantly.
Site: www.nongyao168.com will find that the number of inclusions in Baidu is very small. Since the keyword decline of the pesticide website in late April, the number of inclusions has only been updated on the homepage almost every day, and the content pages have been rejected by Baidu. Compared with Baidu, the ranking of Pesticide Network in GOOGLE has always been very stable, so I first analyzed the website itself. Except for those programs with some problems and dynamic pages, there is nothing else. If these problems affect the ranking of the website, then the four Wouldn’t my website have a very good ranking in Baidu at the beginning of the month? What’s the problem now? Although I know that Baidu has a process of first, second, and third review for newly launched websites, but first and second review should not be Is there such a big difference? Check my external resources and they are basically stable?
With these questions, I asked several friends who are doing optimization in this area, and also did a possibility experiment on another website. It turns out that the internal page information of the pesticide website that I update every day adds too many irrelevant topics. The same keywords, and the hyperlinks of these keywords all point to the homepage of China Pesticide Network, so Baidu thinks that I am over-optimizing, so when Baidu reviewed my website for the second time, it thought that I was over-optimizing on the inner pages. This gave me a heavy lesson. Fortunately, after more than 20 days of hard work, the ranking of the website has rebounded recently. Although not all the original rankings have been restored, the results are basically ideal. It seems that I The risk of over-optimization can be put to an end. I would like to remind optimization novices that any website optimization can achieve the best natural and moderate results.