First of all, welcome to the intermediate SEO tutorial. This tutorial is divided into the following four parts: how to obtain high-quality external links, how to publish high-quality soft articles, how to improve PR, how to promote the website, and optimize the internal structure of the website. In this section, I will talk about the most important part of SEO and the most influential part on the overall optimization effect: external links.
1. Definition of external links
There are two kinds of links in a website, one is called internal link, which links to the internal pages of this website. One type is called external links, which link to non-site pages.
2. What are high-quality external links and inferior external links?
The page pointing to external links has a high weight, high PR value, frequent updates, frequent search engine visits, few exported external links and most of them point to high-quality pages. The external links of this page can be called high-quality external links. chain. On the contrary, the links exported by pages with many exported links, search engines have not updated snapshots for a long time, and the content itself is of poor quality and visitors do not want to see it can be called inferior external links.
3. The importance of external links
External links are very important in the algorithms of major search engines. We don’t know the exact proportion. However, based on the experience of webmasters and SEO professionals over the past few years, external links are crucial to the entire optimization process! Yes! With many high-quality external links, it is very easy to get a good ranking.
4. How to obtain high-quality external links
Having introduced so much, we finally get to the point: how to obtain high-quality external links. First of all, we must be careful not to leave a large number of junk links in forums, blogs, and various interactive spaces. This will hinder the long-term development of your website and bring permanent and irreversible negative consequences to your website. Effect. Those spam links refer to content that is unfounded, irrelevant, and published indiscriminately just to leave a URL. For example, if you leave a "like! www.xxxx.xx" or "recommend a website: www.xxxx.xx is very good!" you leave in a forum, many people who are just starting out or ignorant people think that this will If you leave useful external links and do this kind of stupid thing every day, then I tell you: Wrong! Such links will not do any good to your website, and can even become a reason for search engines to kill you. Search engine companies gather a group of the best and smartest people in the world. These little tricks of yours cannot escape their eyes. Don't regret it when you are punished. Then we start looking for high-quality external links.
A. First of all, what we most commonly use is to exchange friendly links. When exchanging friendly links, be sure to only exchange relevant, high-quality websites. Relevant websites refer to websites with similar themes and content to your website. For example, if yours is a car website, you should exchange links with other car websites. Don’t exchange links with QQ space stations or medical stations, or exchange links with related websites. Links can increase the weight of two websites at the same time, which is a win-win effect. If there is a high-quality website willing to exchange links with you, it is also good. Note that it is a high-quality website. How to check whether it is high-quality can be determined from the Baidu snapshot update time, the number of major search engines included, Alexa ranking, PR level, website Evaluation of traffic, website content, website aesthetics, user experience and other aspects. Exchanging friendly links is a long-term and arduous process. If you want to make your website bigger and stronger, you need to keep doing it.
B. Blogs, forums, and interactive platforms can also be used as high-quality external links. You must be careful here and don’t send spam messages. So how do you post high-quality information? You have to ensure that the content you publish is relevant and has a certain effect. That is, when others see it, they think it is not an advertisement, but useful information. In this way, you can leave a relatively good external link. For example, if you have a car website, you publish a post about the Shanghai Auto Show in the forum of a large car portal. In it are the on-site pictures you took at the Shanghai Auto Show, and then you have corresponding explanations. Be careful. Leave a link in the article, and then this link points to the page about the Shanghai Auto Show on your website. Then this post has many replies and many views. If no one sees this post and thinks it contains advertising, then this post is a high-quality external link. Such a high-quality external link is hundreds of times better than the meaningless links you leave. .
C. Search engines think that the quality of links left by interactive pages is very low, so we will find ways to leave links on those non-interactive pages. The best way is soft articles. The majority of webmasters will voluntarily reprint them for you and voluntarily provide you with them. Make external links. I will explain in detail the correct operation of soft articles in the next section "How to Publish Quality Soft Articles". In addition to soft articles, you can also find ways to leave links on other people's websites. That is to find ways to let other webmasters publish your articles as website content. Then you will ask me why I let others publish your articles. , this problem is a matter of opinion. Smart people must have good solutions. You can also come to my blog: http://www.seohot.net to discuss this issue with me.
D. Use your own relationships and connections. There are always some people who know some webmasters or a group of webmasters and use their connections to ask these webmasters to add links to you. However, most people do not have such connections, but it is still an effective way.
5. Summary
As long as the webmaster masters the four methods mentioned above, he will basically master the methods of obtaining high-quality external links, which will bring unexpected effects to your website ranking.
Preview for the next issue: "SEO Intermediate Tutorial: How to Publish Quality Soft Articles"
Author: Luo Xing Feisha 2009-5-15 first released Admin5 Please indicate when reprinting