I often say that no matter how optimized a website is, it is ultimately for users. Users are the foundation and this can never be changed. When we evaluate the success of a website, we do not look at whether it is ranked in the search engine, nor whether its keywords are well done, but whether it makes its users really interested and willing to stay. your website.
Nowadays, more and more people are aware of the importance of SEO website optimization, which is a good thing. However, these people pay more attention to SEO and ignore the needs of users. Obviously a certain website function can help users very intuitively, but for the sake of SEO, this function is complicated, causing users a lot of trouble.
The following 5 tips can help you make your website more popular with users while doing SEO.
First, some creatives like to deliberately create some creative ideas on their websites to attract users’ attention. This is a good idea. However, you must pay attention to the scale when you are creative. Being overly creative will only confuse your users. If your idea requires your users to wrap their brains around for a few seconds before they wake up, then it’s not a good idea. You'd better let users know clearly when they first log in to your website. What do you do? Otherwise, confused users will click away from the web page at any time.
Second, some excessive propaganda. What I want to say is that if users don’t want to see it, no one will pay attention to your promotion. Even though you did a beautiful job. Sometimes, some websites want to promote their new sections or new activities on the site. Will use a lot of space on the site to promote it. Even if your activity may have actual benefits for users, it should be done in moderation. You must first pay attention to the provision of basic information on your website. If your so-called publicity affects the efficiency of users browsing basic information on the site, users will feel impatient and leave directly.
Third, if you want to run ads on your site, those ads better be useful to users. This problem is very common. Although some advertising alliances, Baidu, and Google now place ads very close to the content of the website itself. However, you can still see that the affiliate advertisements placed on many websites are completely inconsistent with the content of the website itself. This is an advertisement that has no users at all. If it is released, it will be in vain. What's more, some of the advertisements pulled back by the website are also irrelevant.
Fourth, make sure each of your pages has substantial content to offer. It's a good thing if your users don't just stay on your homepage, but move around your site. After all, it proves that he is interested in your website. However, you must ensure that when he jumps to your page, no dead links or useless pages will appear. These will always reduce points in users’ minds.
Fifth, pay attention to the layout of the page. This is the most fatal weakness of grassroots webmasters and the fatal flaw in the success of garbage stations. Don’t think that just because you have been online for a few years and have been exposed to several CMS systems, you are really a senior webmaster. In fact, it is not the case. Looking at nowadays, websites with high traffic have random advertisements that make the website pages a mess. Some trap ads will make users click on other people's ads at any time if they want to click on download results. There is nothing wrong with placing advertisements on a website, but you cannot place them randomly. If your website does not pay attention to beautification, no matter how rich the content is, what will happen? Users are only one-time, no matter how high the traffic is, what will happen?
I hope that everyone will pay attention to user experience while taking SEO into account. After all, users are the basis for the survival of the website.
Original by Happiness Studio (www.xingfu880.com), please indicate the source when reprinting.