Samsung’s “AI for All” debuts at CIIE, integrating innovative products to help “new consumption”
Author：Eve Cole
Update Time：2024-11-14 20:00:02
On November 5, the 7th China International Import Expo (hereinafter referred to as the "CIIE") opened in Shanghai. As its influence continues to increase, the CIIE has not only become an important platform for sharing China's opportunities. The CIIE, which brings together new products, new technologies, and new services from around the world, has also become an important window for reflecting new needs and trends in the Chinese consumer market. As a leading company in the global consumer electronics field, Samsung focused on the theme of "AI for All" at this CIIE and comprehensively demonstrated semiconductor technology, display technology, smart home solutions, medical and health equipment, and sustainable products in seven major exhibition areas. Cutting-edge achievements and innovative breakthroughs in development and other fields. "Quanqinsheng" display technology and AI products are eye-catching as we approach the Samsung exhibition area at the CIIE. The most eye-catching thing is undoubtedly the 108-inch transparent Micro LED display. This futuristic display is like a piece of transparent glass, with outstanding color and brightness. And contrast and other aspects are completely comparable to top monitors. It is understood that the transparent Micro LED display combines a glass screen with a very small Micro LED chip using a precision manufacturing process to achieve the effect of eliminating seams and light refraction. At the same time, users can also customize the shape and size of the transparent display screen according to their needs to adapt to different spaces and application scenarios, giving this innovative product great application potential. Micro LED, the ceiling of the display industry, is hailed as the future display technology. It has tens of millions of self-luminous lamp beads the size of a hair. It can display 1 billion times the number of colors than current flagship mobile phone and TV screens. It can be said to have LCD, The "perfect screen" with almost all the advantages of OLED. Empowering products from the "inside" to the "outside" with innovative technologies is an important foundation for Samsung's continued leadership in display products. Behind the Samsung Micro LED display, the Micro AI processor responsible for image processing and control can intelligently control light and control each self-illuminating source. OTS Pro audio and video tracking technology realizes all-round motion tracking, bringing users full-size perfection. Beautiful sensory experience. In recent years, foldable screens have become a new consumer hotspot for smartphones. At the CIIE, Samsung demonstrated its new generation of ultra-high-end smartphones, the Xinxia Samsung W25 series. As a "disruptive and innovative folding product for elites," the Xinxia Samsung W25 series not only integrates Samsung's advanced AI technology provides users with personalized services through the new generation of Bixby to meet the diverse needs of high-end users.
The Samsung W25 series smartphones, which care about the world, use 6.5-inch and 8-inch dual flagship internal and external large screens. The peak brightness reaches 2600nit. Even when the sun is shining outdoors, you don’t have to worry about strong light disturbing the screen. The screen is as thin as 10.6mm when closed, and as thin as 4.9mm when unfolded. The entire screen continues its consistent exquisite craftsmanship, with a dazzling high-grade matte metal texture, and the luxurious texture of porcelain is once again sublimated. Currently, AI technology is accelerating its entry into various fields. Integrating AI technology into changing products and empowering industries has become a common goal for many industries. At the CIIE, Samsung not only brought top-notch semiconductor products that help improve the basic computing power of AI, but also demonstrated various demonstration products that use AI to enrich functions and enhance user experience, which has attracted widespread attention from consumers to the industry. Focusing on meeting future data storage and processing capabilities, Samsung has brought a solution product for the AI and HPC industries - HBM3E Shinebolt. The product has a capacity of 36Gb, supports transmission speeds of up to 9.8Gbps, and can be expanded to 1250Gbps bandwidth. Samsung has also integrated AI into the AI God series of home appliances, SmartThings home, and medical equipment. At the China International Import Expo, it exhibited the AI God washing machine equipped with AI bubble purification technology, integrating cloud platforms and Samsung's various smart devices, AI smart home ecological solutions solution, as well as Samsung’s latest smart ultrasound diagnostic system RS9, interpreting Samsung’s latest achievements and long-lasting vision of “AI for All”.
"AI for All" - Samsung's theme for this year's CIIE is integrated into China's "new consumption" industrial chain and supply chain. Samsung, which participated in the CIIE for the seventh time as an "old friend", once again brought many amazing products, "AI for All” also represents that Samsung’s entire range of products has fully entered the AI era. In the context of China's large-scale equipment updates and trade-in of consumer goods, Samsung will also play a role in tapping the market's consumption potential and boosting economic growth with its cutting-edge technology and products with new features, new functions and new breakthroughs. Empowering traditional product categories with AI is another major feature of Samsung’s exhibits at this CIIE. In terms of smartphone products, the Galaxy AI technology installed in smartphones such as the Samsung Galaxy S24 series, Samsung Galaxy Z Fold6, and Samsung Galaxy Z Flip6 not only enables real-time translation of calls, but also supports simultaneous interpretation when talking face-to-face with foreigners. , allowing users to communicate seamlessly across language barriers. In addition, Samsung's AI technology also empowers generative AI functions, such as AI painting and AI writing, becoming a handy intelligent assistant for users, greatly improving efficiency.
Samsung's "AI Intelligent Control Palm" Experience Zone In terms of TV products, Samsung AI TV is equipped with the latest generation of AI chips such as NQ8 AI Gen3 and NQ4 AI Gen2. In particular, the NQ8 AI Gen3 chip has a 512 neuron network. In view of the current situation where 8K content is relatively small, the AI image enhancement function can greatly improve the image quality and convert it into a clear image close to 8K resolution, whether using OTT services or Watching videos, playing games or watching sports live broadcasts can bring you an image and sound experience that exceeds expectations. While empowering products with AI, Samsung is also actively integrating into China's "new consumption" trend, supplying high-performance basic components for the industrial chain, and launching innovative terminal products for consumers. The common denominator is that it has a distinct background of innovation. Samsung demonstrated an OLED screen solution based on a digital cockpit at the CIIE, including a 12.3-inch instrument screen and a 7-inch electronic rearview mirror. Samsung has developed 800nit brightness that exceeds the needs of the automotive industry, up to 1000nit high-brightness organic light-emitting materials, optimizing vehicle energy consumption and improving driving display effects. At the same time, it can also meet the needs for faster response and clearer image quality in high-speed driving environments. OLED products are thinner and lighter, meeting the needs for freer and more flexible design and development of automotive smart cockpits.
OLED screen solution for digital cockpit In smart wearable devices, a new consumer hotspot, Samsung's Galaxy Ring has powerful health monitoring functions. Its unique ring design is exquisite and compact, making the wearing experience more comfortable and painless. “The CIIE is an important platform for the launch of new products and the gathering of cutting-edge technologies, and we have been actively participating in it for the past seven years,” said Yang Jie, President of Samsung China. The CIIE is an open stage with a "strong magnetic field" effect, and Samsung's seventh appearance at the expo shows the wonderful connection of a multinational technology company to use cutting-edge technology to empower a better life. The CIIE is a witness to Samsung’s continued innovation and vigorous development in China, and it is also a booster for it to move into a new stage. In the future, Samsung will never stop exploring science and technology, and will continue to develop in China with the potential of innovation, and use cutting-edge technology to help the vigorous development of China's new productive forces.
