Han Qiang: Build AIGC media application ecosystem to promote high-quality development of the industry
Author：Eve Cole
Update Time：2025-01-27 21:36:02
On November 13, the "New Power·AI Imagination" AIGC cutting-edge application theme seminar and media integration innovative technology and service application project promotion meeting were held in Beijing.
At the seminar, Han Qiang, deputy secretary of the Party Committee and Secretary-General of the China Society of Film and Television Technology, on behalf of the China Society of Film and Television Technology and the Generative Artificial Intelligence (AIGC) Media Application Standards Alliance (hereinafter referred to as the Alliance), released the AIGC Media Application Industry Map, giving a comprehensive introduction The alliance’s work and results in terms of AIGC media application layout and industry development status are discussed. As a leading discipline in emerging information technology, artificial intelligence is one of the most important driving forces for the development of new productive forces. In order to promote the healthy and rapid development of AIGC media applications, the alliance has drawn up version 1.0 of the AIGC media application industry map. Han Qiang said that this map aims to display the mainstream participating enterprises and industry application units in each link of the industry chain, explore the impact of AIGC technology on the media industry, and provide a reference for industry professionals to fully understand the current status of AIGC in media applications.
"The AIGC media application industry map shows AIGC's media application ecosystem from the infrastructure layer, model and tool layer, application layer and media application layer." Han Qiang introduced that the infrastructure layer mainly includes computing power foundation, data foundation and other supporting facilities. facility. The basic layer of computing power includes intelligent computing centers, AI chips, intelligent servers, cloud platforms, etc. The data layer has extremely high requirements on the quantity of data, the richness of the industry, domain and granularity, and the feedback relationship with the business. The model and tool layer is mainly divided into underlying general large models and tools. The former is currently the area that receives the most attention and has the greatest urgency for construction and improvement. Han Qiang pointed out that there are currently many companies engaged in the development and extended application of large models in China, but an ecosystem open to the outside world has not yet been generally formed. The application layer mainly refers to AIGC applications based on the generated modalities, which can be divided into text generation, audio generation, image generation, video generation, and 3D generation products. Text generation is a track that takes a long time to develop and is easy to transform across borders, while the cross-modal generation track has the highest development potential. Han Qiang said that AIGC has demonstrated excellent general capabilities, the market scale continues to expand, and the industrial chain continues to enrich. It is deeply embedded in multiple industry fields with its strong technical capabilities and wide range of application scenarios. In terms of media applications, Han Qiang believes that the media field is undergoing profound changes led by AIGC technology. Radio and television have provided more popular, diversified and personalized application scenarios for the implementation of AIGC. The application of AIGC has also changed radio and television. The traditional model of the industry is leading the industry to develop in a more efficient and intelligent direction. "However, the current overall level of the map is not complete, and the model layer has become the current key point, which to a certain extent limits the development of the upper and lower levels." Han Qiang called on and invited more people to participate to jointly build and draw good The application ecology of artificial intelligence in the media field will promote and promote the sustainable development and high-quality innovation of the industry.
