First of all, let me explain that this article is part of a manuscript I submitted when I applied for a job as a media manager for a large website in Qingdao in 2008. Speaking of forum promotion methods, in fact, Baidu is enough. In this online world, the most indispensable thing seems to be all kinds of knowledge. If you have any questions, you can use Baidu and search. Is this really the case? So what do we do? ? The only answer is: thinking, executing computer networks. No matter how smart you are, you can't think. No matter how powerful the computer is, you can't draw or write. I haven't heard of that famous post. Famous paintings are created by computers.
I have been doing community networking for many years, and I have always had a special liking for communities. As long as I build a large platform website for a client, I will suggest that the client add the community column, and repeatedly ask them to manage the community carefully, because this is a place where you and A place for your customers to communicate. It takes much less energy to retain a customer than to find a new one, so even if the visitor keeps complaining, we must listen carefully to his voice, because it is probably because of his pickiness that we will continue to make progress.
Moreover, Chinese people especially like to go to forums. I have always felt that the invention of forums was designed for Chinese people. For example, many tourist attractions in China have the words "so-and-so visited here" written on them. When I was in school, I would write wildly on the small blackboard. Paintings, even the streets are full of slogans. The specialty of some bars is to have a wall on which you can write, draw, find people, or graffiti. If you understand this, you will understand. Chinese people like to leave their own pictures everywhere. Traces used to be yelling when there was an injustice on the road, but now they are posted online, or directly send a photo, and Chinese people like to watch the excitement. For example, if there is a car accident on the road, a group of people will definitely gather around them as soon as possible. People on the Internet only reply to posts, and those who don't speak are tourists.
Therefore, we often create topics and guide members to post some interesting posts. "Advance with the times and keep pace with the times." What was the most discussed topic in January 2008? We will post more news posts like this, etc., and even do some To form a heated discussion, for example, post on a fixed post "The boycott of pornographic photos starts with me, sign a big event" and then post in the following topic "The number of photos of naughty photos exceeds 10 people, and the legend xx is exposed" (currently on the forum) There has been interaction, and at the same time, pinned posts are rarely just a few posts posted by several administrators and pinned).
Understand the topics that netizens care about, publish relevant information in a timely manner, provide a good communication platform, and draw a clear bottom line. For example, there is a bottom line for politics, reaction, pornography, etc., and you can speak freely as long as it is within the scope.
When building a community, especially a large community, I think the most important thing is that we must pay attention to it, which is a group of excellent and outstanding management teams. This team is the group of moderators online. A good moderator must not only post ( Add content), reply to netizens in a timely manner (to let netizens know that what they say is taken seriously), in addition, moderators play a guiding role. As managers, we really cannot manage dozens of forums at once, let alone some large forums. There are more subreddits. Therefore, if we can better communicate with these moderators, we can better run the website.
Specific measures: 1. Better interact with forum moderators, such as exclusive QQ groups, etc., increase communication between moderators, including asking for suggestions on some website forums, etc. Moderators can be created at the right time Main party; for example, cooperating with some theaters to invite all moderators, excellent blog stars, and community stars to watch movies. Each person can bring a friend, which gives them a sense of honor, and his friends (usually very important ) will also support him more.
2. Sections with very few members can be considered axed. Moderators can also be replaced if they are not online for many days.
3. There are three sections that can be said to be relatively large groups that can be focused on. It is best to have dedicated people in charge. The first is the car club. There are quite a lot of people in this group. Each car club corresponds to a group of people. The bonding of this group The popularity is relatively high and cannot be lost; the second part is the owner community. The number of visits to the forum is not very high now and has not been updated for a long time. Soufun.com is doing a good job. Learn from Soufun.com; the third part is the Shandong city section. The name of Peninsula is as follows It is intended to cover the peninsula, but currently the vast majority of visitors are local visitors from Qingdao. Other cities have their own forums, so it is better to make distant friends and close friends, and change it to something similar to a hometown association, such as the Yantai Association, all in Yantai, Qingdao As a group of people, if we do a good job in this section of the hometown association, it will also drive other sections. These three major sections should be treated differently from the others and focused on training.
4. Hot topics. The website cannot leave the topic. If there is no topic, create a topic; every once in a while, Qingdao TV station will come out with a seriously ill person who needs treatment, or a brave person will be chopped and sent to the hospital, etc., and then there will be no news. I stopped following the reports continuously for many days. Although it sometimes seemed fake, people really loved watching, donating, and paying attention. The topic of meeting a few neighbor aunts was also inseparable. After a long discussion, we finally decided collectively. Donate money. We also need to regularly participate in this kind of activities. It is best to do it together with the Peninsula Daily, online and offline, and take advantage of the situation.
5. Why are there no advertisements on the Peninsula Forum? It’s too clean. If no one buys it, just advertise for yourself, or promote the blog, or advertise for the moderators.
6. Peninsula.com cannot leave the Peninsula. How can it better interact with the Peninsula? For example, three-minute dating, online dating, online karaoke, online voting (best lover 2.14, best girlfriend 3.8, favorite mother, mother During the festival, there are many festivals, just take advantage of them) and many other activities. Although they are very vulgar, they are very effective.
7. The identity of a community administrator is not a police officer, but a waiter, serving moderators and netizens.
The above are all my humble opinions. If there are any inaccuracies, please advise. Author: Kevin QQ:985085 The article was published on my studio promotion website www.web9.cn (please keep it for reprinting)