In the "Innovative Services·Endless Excellence" city and county-level media communication and service themed seminar, Tong Zhiwei, deputy director of the Propaganda Department of the District Party Committee and director of the District Media Center, presented "New Scenarios of Artificial Intelligence Promoting the Extension of Grassroots Radio and Television Media to Social Governance" as the Make a keynote speech. Tong Zhiwei shared Haidian Media Integration with peers across the country from three aspects: "artificial intelligence brings a new strategic window period for the development of media integration", "building digital twin community application scenarios based on Haidian City Brain" and "creating a benchmark for the implementation of artificial intelligence in grassroots radio and television media". New scenarios that use artificial intelligence to extend social governance.
Media data extends to social governance
Create new scenarios for the application of artificial intelligence in grassroots radio and television media
"In the process of media convergence and development, new technologies such as 5G, big data, cloud computing, and AI are emerging one after another. Mainstream media have taken advantage of opportunities and, through technological support, have made up for their shortcomings in capabilities, improved their competitiveness, and opened up new prospects for development." Tong Zhiwei It is believed that the application of new technologies has always been the core element and supporting force in promoting in-depth changes in the media industry. At the same time, application scenarios make the media an ideal "testing ground" for new technologies, continuing to feed back technological iterations. Therefore, how to deal with the new technological revolution and changes brought about by generative artificial intelligence has become the key to the development of media integration.
Promoting the high-quality integration and development of artificial intelligence and media has become the only way for the media industry to continue to survive and develop. How can we seize this opportunity? Tong Zhiwei said that Haidian District Media Center, as a grassroots radio and television media, relies on the technological innovation resources of the jurisdiction and uses artificial intelligence’s unique advantages in data screening, content generation, and intelligent identification to create “Hairong AI” based on regional media and social governance-related data. , improve the open collection and utilization capabilities of media data in multiple fields, and explore the extension of media data to the social governance level to create new scenarios for the application of artificial intelligence in grassroots radio and television media.
Build a comprehensive digital twin system
Provide basic support for community governance and application scenarios
District and county-level integrated media centers, as grassroots media, assume the function of better guiding and serving the masses. Haidian Fusion Media gives full play to its regional technological advantages and uses digital twin communities as a guide to create a new model of grassroots social governance.
▲Create a “digital twin community” led by hub media
In this regard, Tong Zhiwei introduced that Haidian Fusion Media is exploring the combination of digital twins and converged media technology to create a digital twin community that is guided by the needs of residents and centered on a 15-minute living radius. By building a community smart model, it breaks down data circulation barriers to Digital virtual mapping simulates all elements and processes of community governance, realizes the digitization of community resources, and builds a digital twin system with all-round "mirror mapping and real-time interaction" between the real community and the information model to provide community smart governance and application scenario development. Strong digital foundation support.
Faced with fragmented and diversified user needs, how to explore more flexible and diverse content production and distribution models? Tong Zhiwei gave an example, taking intelligent recommendation as an example, to realize targeted push services for thousands of people. Use big data analysis technology to push customized services to different groups. Such as providing transportation information for office workers and providing pension policies for the elderly. In the process of users enjoying information services, the platform continues to understand users deeply and forms a multi-dimensional user tag system, which can better provide users with more accurate services.
▲"Haidian in the Palm" mobile client activity
So far, the digital twin community has carried out a total of 401 activities, and the number of registered users is expected to exceed 1.5 million by the end of the year. In addition, "Digital Twin Community" also won the first prize for application innovation in the 33rd (2023) Beijing News Awards.
Create “Hairong AI”
Realizing "artificial intelligence + radio and television media"
The obstacle to the implementation of large model applications comes from the gap between application scenarios and technical capabilities. In this regard, Tong Zhiwei said that Haidian Fusion Media is committed to breaking the gap between the two parties, empowering the center's existing business systems and communication terminals with large vertical models in the media field, and creating a system based on data related to public information release in regional media and social governance. "Hairong AI" will use this as the center to empower the content production end and build an "artificial intelligence + media brain comprehensive business system based on the domestic information innovation system" that focuses on information collection, content generation, intelligent identification, and automatic distribution. , give full play to the unique advantages of artificial intelligence in information identification, data analysis, knowledge mining, content generation, etc., combine artificial intelligence with radio and television content production and distribution business, and realize "artificial intelligence + radio and television media".
"We are preparing to build the 'Hairong AI' core intelligent data processing system based on Haidian Fusion Media's video and audio materials, website and client data." Tong Zhiwei revealed that the project is used to automatically store and identify system data , analysis, generation, distribution and other intelligent data processing. Achieve efficient collection and aggregation, intelligent mining, and sharing of data from various business systems, while also providing intelligent content support services for various production and communication businesses. Using "Hairong AI" as the base, we will build a content production platform with mixed production of real collected content and generative content, realizing intelligent writing and intelligent generation of manuscripts, graphics and ultra-high-definition video content, virtual digital human broadcasting/interaction, AIGC rapid generation of virtual scenes, etc.; an intelligent content release and operation platform that enables ultra-high-definition TV channel broadcasting (launching of 4K channels), "Handheld Haidian" APP release and operation, third-party commercial platform dissemination, etc., using "Hairong AI" Artificial intelligence capabilities enable intelligent content review, operational data collection and analysis applications, accurate personalized content recommendations, intelligent user interaction, etc.