On the afternoon of November 6 , the State Council Information Office held a regular briefing on State Council policies to introduce policies and measures to stimulate the vitality of the ice and snow economy through high-quality development of ice and snow sports.
On November 6, the General Office of the State Council issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy with High-Quality Development of Ice and Snow Sports" (hereinafter referred to as the "Opinions"), which proposed a total of 24 measures in 8 aspects, including on the development of the industrial chain. In terms of aspects, the "Opinions" propose to promote the development of the entire industry chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism.
In this regard, a reporter from "Daily Economic News" asked about the situation of ice and snow equipment at the press conference: In recent years, ice and snow equipment has shown more and more scientific and technological elements, and relevant departments are promoting the integration and development of new technologies and ice and snow equipment. What are the measures?
Hao Lishun, head of the Equipment Industry Department of the Ministry of Industry and Information Technology, said in response to a question from a reporter from the "Daily Economic News" that new technologies represented by 5G , artificial intelligence, virtual reality, etc. are becoming a powerful force in promoting the high-quality development of ice and snow equipment. The engine has spawned many new products and models, giving ice and snow sports enthusiasts a better sports experience.
The press conference was photographed by reporter Li Xuanzhang
Hao Lishun gave various examples when answering questions from reporters of "Daily Economic News". For example, virtual reality ( VR ) simulated ski machines use virtual reality technology to simulate real skiing scenes, so that everyone can experience a colorful and cool skiing experience without leaving home.
For another example, smart ski insoles can collect data such as foot pressure, motion acceleration and sliding path during skiing, becoming a " personal trainer " for ski enthusiasts. ; Heating snow sports shoes contain flexible batteries and elastic heating sheets, which can continuously provide heat for 2.5 to 5 hours in the snow at minus 25 degrees; the application of new materials such as titanium alloy skates and full carbon fiber skis promotes lightweight and highly reinforced products , reducing athletes’ physical exertion; high-tech products such as six-degree-of-freedom simulation training systems and sports posture acquisition systems have been used in athletes’ daily training.
Hao Lishun said that in the next step, the Ministry of Industry and Information Technology will increase the role of the supply of ice and snow equipment in driving ice and snow consumption, promote the integration of new technologies and ice and snow equipment, help the vigorous development of ice and snow sports, and further stimulate the vitality of the ice and snow economy.
The first is to strengthen policy supply. We should conscientiously implement the "Opinions", study and introduce relevant measures to promote the high-quality development of sports equipment including ice and snow equipment, further optimize the development environment and stimulate market vitality.
The second is to strengthen technical research. Continue to promote the specialized and innovative development of ice and snow equipment enterprises, encourage enterprises to closely follow the needs of the people for ice and snow sports and competitive competitions, and cooperate with universities, scientific research institutes, and user units to strengthen key technology research and innovative product research and development, and enhance ice and snow equipment supply capabilities.
The third is to enrich consumption scenarios. Continue to promote " increasing variety, improving quality, and creating brands " for ice and snow equipment, accelerating the integration and innovation of 5G , artificial intelligence, virtual reality and other technologies with ice and snow equipment to create smart equipment and smart venues; encourage enterprises to tap into China's excellent traditional cultural resources, Develop ice and snow equipment with Chinese elements to better meet the people's multi-level, diverse and personalized ice and snow consumption needs, so that more people can participate in ice and snow sports and fall in love with them.
The "Opinions" proposed to develop the ice and snow competition performance industry. In response to related work in this area, Yang Xuejuan, director of the Sports Economics Department of the State Sports General Administration , said that sports events have a huge driving effect on economic development and are conducive to promoting consumption and stimulating investment.
Yang Xueyuan introduced that at the beginning of this year, the 14th National Winter Games played a great role in promoting sports consumption. According to estimates, during the games, Hulunbuir received a total of 1.774 million tourists, achieving a total of 1.774 million tourists in sports consumption and other consumption. 32 billion yuan.
Yang Xuejuan said that since the beginning of this year, the State Sports General Administration has implemented the decisions and arrangements of the Party Central Committee and the State Council, and has organized a series of activities such as " traveling with the events " and sports events into scenic spots, neighborhoods, and business districts, to further increase the development of events. Economy has achieved very significant results. The "Opinions" also made arrangements and put forward requirements for the development of the ice and snow competition performance industry and the ice and snow event economy. The next step will mainly promote relevant work from three aspects:
The first is to increase the supply of high-level ice and snow events, and encourage localities to host, host or apply for the World Figure Skating Grand Prix, the Chinese Curling League, the International Skating Union Speed Skating World Cup, the International Snow Federation Snowboard and Freestyle Ski Jump World Cup and other high-level events according to local conditions. Horizontal ice and snow events, organize the " National Mass Ice and Snow Season " activities, and guide various regions to hold ice and snow activities in various forms and rich content to better meet the needs of the masses.
The second is to promote the integrated development of events and related industries. In conjunction with related ice and snow events such as the Harbin Asian Winter Games, organize the " Travel with the Events " activity and release the " Travel with the Events " national ice and snow event catalog for the 2024-2025 ice and snow season to promote events. The integration with culture, tourism and business will further unleash the potential of the event economy and expand ice, snow and related consumption.
The third is to optimize the development environment for ice and snow events. The State Sports General Administration will further strengthen communication and coordination with relevant departments to form joint efforts in improving event service guarantees, developing ice and snow insurance products, and optimizing consumer payment services, so as to continuously improve the operating benefits of ice and snow events. .