Foreign media: Apple’s new AI phone has unpredictable prospects
Author：Eve Cole
Update Time：2024-11-22 10:24:01
Reference News Network reported on September 10. According to a report by Agence France-Presse on September 9, Apple released a new iPhone on the 9th, which is the first batch of mobile phones equipped with its new generative artificial intelligence (AI) system. Apple has high hopes for these new phones, while Google and especially South Korea's Samsung have already launched phones with generative AI. Apple needs to find sales momentum to revive its stalled phone sales. From April to June this year, iPhone revenue fell 1% year-on-year (to $39 billion). Gacho Sevilla, an analyst at the U.S. e-commerce market research company, emphasized: "These new iPhones are very important. They are Apple's most profitable products." In early June this year, the Open Artificial Intelligence Research Center (OpenAI) launched chat A year and a half after generating generative AI with its Generative Pre-trained Transformer (ChatGPT), Apple has launched Apple Intelligence, a system for incorporating the new technology into phones. Apple says its intelligent system is particularly capable of responding to emails and generating images. Users can also ask Siri, the voice assistant, more complex questions, such as finding a photo in a photo album through a verbal description. Google, Microsoft (the majority shareholder of OpenAI) and Metaverse Platform companies (Facebook, Photo Wall) have in the past few months launched some AI tools and their commercial applications that can generate better content based on simple instructions in everyday language. Apple users will be able to use some new features of "Apple Smart" this fall, but the use of other features may have to wait until 2025. Also, the use of some functions may require payment. Sevilla said: "Apple will definitely explain that only the latest mobile phones can fully enjoy the 'Apple Smart' function. This strategy has two goals: slower deployment of new systems may be more conducive to overall management, and can The use of new AI technology can encourage people to buy new mobile phones. " According to statistics from the International Data Corporation, global sales of all smartphone brands with generative AI will surge by 344% this year, accounting for 18% of total smartphone sales. . Some observers are not optimistic about the monetization ability of Apple’s generative AI. Dipanjan Chatterjee, an analyst at Forrester Research in the United States, pointed out that between the new mobile phone and the previous model, "Apple users can't see any difference, and they will not necessarily be anxious to take a gamble." Chatterjee hopes Apple can "give new life to the voice assistant, because so far it has been less than ideal to use."
