At 1 p.m. Eastern Time on Monday, Apple launched its "highlight moment" autumn new product launch conference at its California headquarters. The latest mobile phone, iPhone 16, became the biggest highlight of the day. Apple CEO Tim Cook said that the product made full use of Artificial intelligence capabilities. In addition, Apple also launched new AirPods and Apple Watch products that day.
The latest iPhone 16 is specially built for the artificial intelligence system "Apple Intelligence". Its casing is made of 85% recycled materials and is available in two sizes. The model is equipped with customizable operation buttons and a new camera control system that allows users to quickly take photos and access camera functions through a shutter button on the phone.
In addition, the new A18 chip optimizes large-scale generative models, is equipped with a neural engine that is twice as fast, uses 3 nanometer technology and four efficiency cores, and is 60% faster than the iPhone 12’s CPU and 40% faster than the iPhone 15’s GPU.
It is worth mentioning that Craig Federighi, Apple’s senior vice president of software engineering, specifically introduced the new artificial intelligence function “Apple Intelligence”, which is applied to iPhone 16, iPhone 15 Pro and iPhone 15 Pro Max, and is capable of cross-language , images, actions, and personal background, and for privacy reasons, the data is not stored or shared with Apple.
Federighi also pointed out that Apple Intelligence marks a new era for the Siri voice assistant, where users can prompt Siri with text or ask questions by voice, even if the language is not fluent. Users can pre-order on Monday, and the iPhone 16 and iPhone 16 Plus will be available on September 20.
Apple also released the iPhone 16 Pro and iPhone 16 Pro Max in four colors. As the high-end products of the iPhone 16 series, these two new models offer larger screens and better cameras, and are also equipped with "Apple product features". Thinnest Bezels" and "Best iPhone Display".
The Voice Memos feature will be updated later this year to allow audio tracks to be overlaid on recordings to aid music creation.
In addition, according to Apple Chief Operating Officer Jeff Williams, the newly launched Apple Watch Series 10 watch has “the largest wearable display to date”, which is 30% larger than the screen of Apple Watch Ultra.
The new Apple Watch also adds a line of visible text for displaying information, emails or news. The watch's display and casing both have a wider aspect ratio and rounded corners, and are 40% brighter when viewed at an angle. In Always On mode, the display's update frequency increases from every minute to every second.
Apple also launched its first glossy black aluminum Apple Watch, which Williams said is 10 percent lighter than the previous generation. Apple Watch Series 10 is water-resistant to 50 meters, has a battery life of up to 18 hours, and can be charged to 80% in just 30 minutes. Users can pre-order on Monday and the product will be available on September 20.
In terms of headphones, Apple launched AirPods 4, which uses 3D modeling and laser topography technology to create the "most comfortable AirPods ever" and is equipped with an H2 chip.
In addition, Apple also updated its AirPods Max headphones, added USB-C charging capabilities, and launched three new colors. Users can pre-order on Monday and the product will be available on September 20.