According to Xie Ke’s practical experience in website construction in Guangzhou over the years, most Guangzhou enterprises do not have much understanding of the website in the early stages of building a website, or even have no basic concepts. After all, there are many barriers, especially for many small and medium-sized enterprises. The first website construction is often just one step. Some of these attempts are just a few pages of introduction, with very little website information and technical content. In addition, the company is a mixed bag of good and bad. Therefore, the role of their corporate websites in online business operations is not obvious. We know that website construction is a process of continuous improvement. So, what aspects should be paid attention to when updating Guangzhou corporate websites so that the website can fully play its role? Today Xie Ke will briefly talk about three points on this issue:
First, the content of the website
Browsing the Internet, we will find that the column divisions of most small and medium-sized enterprise websites tend to be consistent: company introduction, product/service introduction, contact information, etc. The layout design is basically divided into upper and lower columns, left and right columns, etc. It seems that It has become an inertial mode of website construction. Guangzhou website construction companies are also like this in the website design of most companies. This is relatively not the most important. After all, the content of the website is more important. For example: When the website introduces products or services, does it introduce it from the customer's perspective? What content will customers care about? To what extent can the product or service introduction dispel customers' doubts? Is the website content friendly? , can quickly shorten the distance with customers? Are there questions on the website that customers want to know most? Is the product classification of the website convenient for customers to browse the most important and latest products? We often say that customers are God, so, as a website developer You should also think more about what content to put on the website from the customer's perspective, and make it clear at a glance, instead of having to flip through many pages to find it in the corner of the web page.
2. Website technology
It should be noted that technology is only a means, and it is also a foundation or tool. This is often the case: advanced technology is used in website design programs, and companies spend a lot of money, but the functions actually implemented are through other means. It can be achieved with very low investment! But companies don’t understand this. Since Xie Ke has been building websites in Guangzhou for six years, he has always put cost-effectiveness first. Some customers will question me: You can make this website program or this animation more refined and advanced, why don’t you do it for me? Tell them that you only use a self-service template to build a website and enjoy the professional website construction services of manual programming design and full-site web page code. Of course, I can make it more detailed and perfect, but the cost may increase a lot. Therefore, I What we recommend to customers is a cost-effective website planning solution. From the customer's perspective, they want to do the most and the best things with the least money.
3. Website interaction
Whether the website realizes interaction with customers, and whether it is convenient and fast for customers to give feedback or order products and services. I generally object to corporate websites having to indicate users. It is not necessary to set up a membership center. The simplest method is often the most convenient. Good approach. That is to send consultation and ordering emails online to the customer's designated mailbox, so that you don't have to log in to the website backend every day to check. You can just receive and receive emails according to your usual habits. The most important thing is that for website visitors, there is no need to register, and more I am willing to feedback their information, and after sending it to the corporate email, I can get answers or responses in the shortest time. Of course, online chatting like QQ and MSN is also a practical function for corporate website interaction, and it is also an interactive function that can really work.
Thank you for reading carefully to the end. I hope it will be helpful to companies or friends who want to make websites.
The article was typed word by word by Xie Ke. The original author should be noted in the reprint: Xie Ke (http://www.166800.com). Thank you for your cooperation.