TikTok recently fully opened its artificial intelligence-driven video generation tool Symphony Creative Studio to all commercial users. The editor of Downcodes learned that this tool integrates video generation, conversion and expansion functions, aiming to simplify the video production process and improve efficiency, and can be used without additional payment. It will bring unprecedented creative experience to advertisers and content creators, effectively breaking through the bottleneck from creativity to production. The functions of Symphony Creative Studio include AI virtual character video creation, video translation and dubbing, existing video editing, and automatic generation of video content based on platform historical activities, etc., to comprehensively improve the efficiency of video content production.
This intelligent tool that integrates video generation, conversion and expansion functions is designed to help advertisers and creators break through the bottleneck between creativity and production, making the video production process simpler and more efficient. Users have access to the full set of features at no additional cost.
Symphony Creative Studio provides a number of innovative features: First, merchants and marketers can quickly generate video content by simply entering relevant information and materials, or directly importing URL links. The system will combine authorized videos, pictures, sound effects and virtual characters provided by TikTok partners to generate video works that can be further edited and exported by advertisers.
Secondly, this tool supports AI virtual character video creation. Users can choose a ready-made or customized avatar, enter a script and select a language, and the system will automatically generate a video with the avatar, which advertisers can further optimize and use.
What’s more noteworthy is that some advertisers can also create exclusive customized virtual images based on their brand IP, spokespersons or co-creators. After completing identity verification and obtaining authorization, just upload a video of the relevant character to convert it into an avatar.
In addition, Symphony Creative Studio also has functions such as video translation and dubbing, existing video editing, and can even automatically generate video content based on advertisers’ historical activities on the platform.
The move reflects the fierce competition among social media platforms in the field of AI creative tools. Previously, Amazon’s advertising department has launched AI tools such as audio generators to help advertisers expand their influence. Walmart is also exploring the application of generative AI in the e-commerce field and is committed to providing more intelligent support for sellers on its platform.
TikTok’s full opening of Symphony Creative Studio this time not only demonstrates its technical strength in the field of AI video creation, but also demonstrates the platform’s determination in the commercialization process. The launch of this tool is expected to bring a more efficient and creative content production experience to brand advertisers.
The full opening of TikTok Symphony Creative Studio marks a new stage of AI-powered video creation, provides advertisers with more efficient and convenient creative tools, and also heralds the continued development and competition of social media platforms in the AI field in the future. The editor of Downcodes believes that this move will further promote the innovation and development of short video content creation.