The editor of Downcodes learned that TikTok and Getty Images have joined forces to launch a new AI advertising creation tool, bringing revolutionary changes to advertising production! This move marks another major breakthrough for TikTok in the field of digital advertising, providing advertisers with unprecedented convenience and creative space. With Getty Images' massive authorized image and video resources, advertisers can easily create ads containing AI-generated content, greatly improving efficiency and creative expression.
Recently, the short video platform TikTok announced that it will cooperate with Getty Images to launch a new AI advertising creation tool. Through this partnership, advertisers can directly use licensed images and videos provided by Getty Images to create ads containing AI-generated content when using TikTok's AI ad creation tools. The platform’s AI avatar feature can create virtual characters that look like real people, bringing richer expressions to advertising content.
This feature will be launched in TikTok’s “Symphony Creative Studio” and become an AI-driven video generation tool available to all advertisers. Advertisers only need to enter a product description to generate a corresponding video. The AI avatar can also "speak" in the video and supports multi-language AI dubbing. The tool also allows advertisers to generate multiple versions of the same ad, or to "remix" existing ads.
Since launching its AI image generator last year, Getty Images has established partnerships with a number of AI companies, including Nvidia and Picsart, to provide licensed content that is safe for commercial use. Peter Orlowski, vice president of global strategic partnerships at Getty Images, said in the announcement: "This partnership will allow brands and businesses to seamlessly integrate into TikTok's Symphony Creative Studio and directly access our library of millions of high-quality images and videos. A vast library to easily create powerful and engaging TikTok-native content.”
With the launch of this new feature, TikTok not only provides more flexibility and convenience in the field of advertising creation, but also further expands its influence in the digital advertising market. Brands and merchants can use this tool to reach their target audiences in a more efficient and innovative way, thereby increasing brand exposure and consumer interaction.
This cooperation not only brings convenient and efficient AI advertising creation tools to advertisers, but also indicates that TikTok will occupy a more important position in the future digital advertising market. I believe this innovative tool will bring new vitality to brand marketing and is worth looking forward to!