The editor of Downcodes learned that Mixue Bingcheng has been making frequent moves in the field of artificial intelligence recently. Two of its subsidiaries invested RMB 50 million to jointly establish Xuewangai Intelligent Technology (Zhengzhou) Co., Ltd., aiming at cutting-edge artificial intelligence technology. The new company's business covers artificial intelligence theory and algorithm development, intelligent control system integration, and robot R&D and sales, demonstrating Mixue Bingcheng's determination to transform into a technology-driven enterprise.
The company's management team is led by Su Huchen, chief technical expert of Mixue Bingcheng and deputy general manager of the process and digitalization center, as the general manager, and has brought together many senior executives and technical experts of the group. This strong team lineup undoubtedly provides a solid guarantee for the future development of Xuewangai Smart Technology. This is not Mixue Bingcheng’s first foray into the field of AI. It has previously established a number of smart supply chain subsidiaries and actively applied AI technology to store management, supply chain optimization and other aspects.
In fact, Snow King Loves Wisdom is not Mixue Bingcheng’s first foray into the field of artificial intelligence. In recent years, the group has successively established a number of smart supply chain subsidiaries, and their business scope is deeply integrated with AI technology, including supply chain management, AI software development and industry application integration. It is reported that the group has introduced AI recognition technology in store management to improve the standardization level of the "Internet + Bright Kitchen and Bright Stove" project, and at the same time use data to optimize procurement, R&D and sales links.
As a leading company in China's ready-made beverage industry, Mixue Ice City has opened more than 36,000 stores worldwide as of September 2023, and has established a global procurement and production system in the supply chain field. This AI layout will further consolidate its competitiveness in the industry and open up new paths for technology-driven growth.
Mixue Bingcheng's entry into the field of artificial intelligence not only reflects its keen grasp of future technological trends, but also sets a positive example for the entire beverage industry. I believe that through continuous technological innovation, Mixue Bingcheng will achieve greater success in future development. This marks a solid step taken by Mixue Bingcheng in its transformation from a traditional beverage company to a technology-based enterprise, and it is worth looking forward to its future development.