Disney is actively embracing artificial intelligence and mixed reality technology to enhance its competitiveness in its film, television and theme park businesses. The editor of Downcodes learned that Disney has established a new department called the "Technology Enablement Office" to integrate these emerging technologies and apply them to various business areas in order to bring a better experience to users. In the fierce competition maintain its leading position in the entertainment market. The establishment of this new department marks a major strategic adjustment for Disney in terms of technological innovation, and also heralds new changes in entertainment experience in the future.
The division will be led by Jamie Voris, who currently serves as the film studio's chief technology officer (CTO), and will be replaced by Eddie Drake. The goal of the Office of Technology Enablement is to ensure that technology projects are aligned with Disney's strategic goals but not to centralize management of these projects. The office is expected to expand to about 100 employees, according to people familiar with the matter.
This new initiative shows Disney’s active layout in technological innovation and application, aiming to enhance user experience by integrating cutting-edge technologies and maintain its leading position in the highly competitive entertainment industry. With the development of AI and mixed reality technology, Disney is expected to achieve new breakthroughs in content creation, audience interaction and immersive experience.
This move by Disney shows its keen insight into and active response to future technological trends. It is believed that Disney will bring more surprising and innovative entertainment experiences to global audiences in the future. The editor of Downcodes will continue to pay attention to Disney’s progress in technology applications and bring more exciting reports to readers.