The editor of Downcodes learned that the artificial intelligence video platform D-ID has recently launched two new virtual avatars - Express and Premium+, aiming to significantly improve the quality and efficiency of video content creation. The move is designed to meet growing market demand to help businesses easily create more humane and engaging video content, especially in areas such as marketing, sales and customer support.
Nowadays, more and more companies are hoping to use more humane AI avatars to reduce the burden of video production, especially in areas such as marketing, sales, and customer support. D-ID’s new model is all about carving out a niche in this highly competitive market.
Express avatars are trained with only about a minute of video and are able to replicate the head movements of a user as they speak. The Premium+, the company's flagship model, requires at least a few minutes of recording to generate an AI avatar that can show hand and torso movements in the video. The goal of D-ID is to make virtual avatars more natural and realistic when interacting with users by increasing hand and torso movements.
D-ID said that the Premium + model has real-time interactive capabilities and is particularly suitable for application scenarios such as webinars and translation. The company plans to use these avatars in corporate applications, including generating leads, improving customer interactions and personalizing marketing campaigns.
"We believe face-to-face interaction with AI models is the best way, so we are creating these hyper-realistic virtual avatars and natural user interfaces," D-ID CEO Jill Perry told Tech Crunch. He also emphasized that business people will create their own digital avatars, and D-ID hopes that these avatars will be well protected in terms of security and privacy to prevent technology from being used to mislead others.
D-ID also mentioned that personalized video campaigns are highly effective, increasing click-through rates by 30% and conversion rates by 35%. In addition to launching new avatars, D-ID also released an enterprise marketing suite that provides interactive avatars and AI influencers, video campaign generation, translation capabilities that support 30 languages, integration with platforms such as Canva and PowerPoint, and integration with CRM and marketing API integration for automation tools.
Last year, D-ID launched an app that allows users to create videos from a photo. While the new avatar feature is currently limited to its desktop studio tools, the company plans to expand the technology to mobile apps.
D-ID’s new virtual avatar provides enterprises with a more convenient and efficient video production solution and brings new possibilities for future video marketing. The launch of Express and Premium+ reflects D-ID’s continuous innovation in the field of AI technology and its keen insight into user needs. I believe that D-ID will continue to bring more surprises to users in the future.