The editor of Downcodes learned that Humane recently announced that it will reduce the price of its AI Pin smart device by US$200 to US$499, aiming to stimulate sales. This product was previously launched at a high price of US$699. The market response was mediocre, and the number of returns even exceeded sales. Whether this price reduction can reverse the decline deserves attention. The functionality and user experience of AI Pin have also been questioned, and Humane is working to improve these issues through software updates.
Recently, Humane announced that it would cut the price of its new AI Pin smart device by US$200 in an attempt to improve its sales performance. The product launched earlier this year for $699, but now starts at just $499.
While the price is already relatively affordable, the black aluminum model called the "eclipse" doesn't come with an extra battery or charging case. In fact, the company specifically reminds consumers that AI Pin users should not use the charging box due to the discovery that batteries from some suppliers may pose a fire safety hazard.
Of course, if you need additional batteries, they can be purchased separately for $69. However, despite the price reduction, AI Pin still requires a monthly wireless subscription fee of $24. Early reviews of the smart device were generally poor, and after its release, many users expressed disappointment with its features. In order to improve the user experience, Humanity Technology has updated the device's CosmOS software several times, adding some missing features, such as timers.
However, the market performance of AI Pin is still poor. According to reports, for several months, the number of daily returns even exceeded the number of sales, which shows that the product faces great challenges in the market. In addition, white and black aluminum versions (called "lunar" and "equinox" respectively) can still be found in Humane stores. Both models sell for $799 as a complete system, but both are currently sold out. Complete system includes additional battery pack and charging case.
For many technology enthusiasts, although AI Pin is innovative, issues such as price, functionality and market acceptance still need to be further improved before it can win the favor of consumers.
Highlight:
The price of AI Pin has been reduced to US$499, compared with the original price of US$699, in order to increase sales.
? The device no longer comes with additional batteries and charging boxes, and users need to purchase them separately.
? Product reviews are poor, and returns have exceeded sales.
All in all, it remains to be seen whether Humane’s price reduction strategy for AI Pin can be successful. The functionality, user experience and pricing strategy of its product itself need to be further improved in order to gain a foothold in the fiercely competitive market. This may provide a warning to other technology companies, reminding them that they need to be more cautious in product development and marketing.