Meta recently announced the closure of its high-profile star chatbot project, marking a major adjustment in the company’s artificial intelligence strategy. This project once allowed users to interact with virtual avatars of celebrities. It was once vigorously promoted by Meta, but was eventually discontinued because it failed to achieve the expected results. The editor of Downcodes will give you an in-depth understanding of the reasons behind Meta’s closure of the star chatbot project and its future development direction.
Recently, Meta announced the closure of its celebrity chatbot projects, which had allowed users to converse with virtual avatars of celebrities. Meta promoted these chatbots at last year's Connect conference, but the virtual stars are no longer available, the Information News reported.
Liz Sweeney, a spokesperson for Meta, said: "You will no longer be able to interact with AI characters incarnated by celebrities." This is obviously an adjustment in the company's strategy. Meta is now turning its focus to AI Studio, which allows creators to create in the United States. New tool for your own chatbot. Sweeney further pointed out that Meta has gained a lot of experience from early star chatbots, which will help them better connect and create in future AI products.
The original celebrity chatbots included popular characters such as dancing enthusiast Coco (Charlie D'Amelio's stand-in), inspiring "Iron Man" Victor (Dwyane Wade's stand-in) and detective partner Amber (Stand-in for Paris Hilton).
Although Meta had planned to launch more chatbots such as Bear Grylls, Chloe Kim and Josh Richards, according to the "Information", Meta did not achieve what it hoped for. In addition, Meta paid millions of dollars for the portraits of some stars, but these investments did not achieve the desired results.
Although the Star Chatbot project failed to meet Meta's expectations, Meta still has great hopes for AI chatbots. Last year, Meta CEO Mark Zuckerberg mentioned chatbots multiple times in an interview with The Verge's Alex Heath, showing the company's emphasis on this area.
Currently, Meta has integrated its Meta AI assistant into platforms such as Facebook, Instagram, Messenger and WhatsApp, and continues to explore AI applications.
Highlight:
Meta closed the celebrity chatbot project and focused on the AI creation tool AI Studio.
?Companies pay top dollar for celebrity portraits, but the projects fall short of expectations.
CEO Zuckerberg emphasized the importance of AI chatbots and continued to promote Meta AI assistants on multiple platforms.
Meta closed its star chatbot project and turned to AI Studio, which focuses more on creative tools, showing its strategic adjustment in the AI field. Although this project failed, Meta has not given up its exploration of AI chatbots and continues to promote its AI assistants on other platforms. This deserves our continued attention to its subsequent development.